Website:
cuminco.com
Job details:
Company Description
At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.
Website: www.cuminco.com
Instagram: https://www.instagram.com/cuminco_india/?next=%2F
Role Description
The Head of Content is the primary execution owner for all content at Cumin Co. You will receive creative briefs and strategic direction from the Brand Marketing team and the D2C team (performance marketing), and your job is to make it real — at quality, on time, and at scale. You will lead a small in-house team of writers, video creators, and graphic designers, and manage external production partners as needed. You are the person who turns strategy into scripts, briefs into reels, and direction into a content calendar that runs like clockwork. This is a hands-on leadership role. You will be close to the work — reviewing cuts, editing copy, briefing designers, and QA-ing every output before it goes live.
Key Responsibilities
– Translating brand strategy and campaign briefs into detailed content plans, production schedules, and creative execution
– Managing end-to-end production of video ads, social content, product films, reels, and brand creatives — from brief to final asset
– Leading and coordinating a team of writers, video creators, editors, and graphic designers — in-house and freelance
– Maintaining a structured production pipeline of creatives and content across Instagram, YouTube, website, and other channels — ensuring nothing falls through the cracks
– Briefing and managing external production vendors and creators, ensuring output is on-brand and on-brief
– Reviewing and QA-ing all creative output before publishing or handoff to performance marketing
– Working closely with the performance marketing team to produce ad creatives and iterate based on data and feedback
– Gathering content requirements from the brand team, distilling them into clear briefs, and managing feedback and revision cycles
– Building and maintaining a content asset library — organised, tagged, and accessible
– Tracking content output, timelines, and team bandwidth — flagging bottlenecks early and solving them
Requirements
– You have 8–12 years of experience in content production, creative operations, or content management — with hands-on experience running multi-format content across social and digital channels.
– You are an experienced creative operator — you know how to run a production pipeline and keep a team moving without losing quality
– You have worked closely with brand or strategy teams and are comfortable translating strategic direction into concrete execution plans
– You have managed video production end-to-end — from scripting and storyboarding through shoot and post
– You have strong copy instincts — you can review and sharpen a script, a caption, or a product description
– You have managed a team of creatives — you know how to brief well, give useful feedback, and maintain morale under deadlines
– You are highly organised and process-oriented — you build systems that make teams more productive
– You have experience working with performance marketing teams and understand how creative quality affects ad performance
– You are comfortable in a fast-moving, early-stage environment where priorities can shift and speed matters
Preferred Skills
– Experience in premium consumer goods, food, home, or lifestyle categories
– Worked at or with a D2C brand where content was a primary growth driver
– Are AI first but know the limitation of AI and where human + AI brains and execution need to converge.
– A strong visual eye — able to give meaningful feedback on design and motion, not just copy
What Success Looks Like - 90 days
– A consistently high-quality content output across all channels — with minimal briefing ambiguity and revision cycles
– A well-run content team that meets deadlines, produces on-brand work, and scales output without proportionally scaling headcount
– A production process that the brand team trusts — they brief, you deliver – Ad creatives that perform — built in close collaboration with the performance marketing team
– A content asset library that is organised, current, and used by the whole organisation
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