Website:
recrivio.com
Job details:
Title: Head of Brand & Marketing
Location: Gurugram
Budget : 30-35 LPA
About The Client
The client is a new-age fashion accessories brand redefining premium handbags for the modern consumer. With a strong digital-first approach, we are rapidly scaling across marketplaces and retail. We are on a mission to create a category-defining brand that blends fashion, functionality, and accessibility.
Role Overview
As we enter the next phase of growth, we are looking for a Head of Brand & Marketing to lead the brand vision, customer acquisition, and integrated marketing strategy across all channels.
The Head of Brand & Marketing will be responsible for driving brand growth, customer demand, and market positioning for the client. This role requires a strategic thinker with strong execution capabilities who can build a compelling brand narrative while delivering measurable business outcomes across digital, offline, and marketplace channels.
The ideal candidate should have experience scaling a D2C fashion, lifestyle, beauty, or consumer brand and understand the balance between brand-building and performance-driven growth.
Key Responsibilities:
Brand Strategy & Positioning
- Define and drive overall brand strategy, positioning, and long-term vision.
- Build a strong and differentiated brand identity that resonates with the target audience.
- Develop seasonal, category, and campaign-led marketing calendars aligned with business objectives.
- Ensure consistency in brand communication across all consumer touchpoints.
Marketing & Growth
- Lead customer acquisition, retention, and engagement strategies across digital and offline channels.
- Own marketing budgets, media planning, and ROI optimization.
- Drive full-funnel marketing initiatives across Meta, Google, YouTube, Influencer Marketing, Affiliates, CRM, and Emerging Platforms.
- Partner with the Ecommerce team to maximize website traffic, conversion rates, and revenue growth.
Creative & Content Leadership
- Lead creative direction for campaigns, photoshoots, content creation, launches, and brand storytelling.
- Work closely with internal and external creative teams to produce impactful campaigns.
- Ensure all content aligns with brand guidelines and customer insights.
Influencer & PR Strategy
- Build and execute influencer marketing strategies across macro, mid-tier, and creator ecosystems.
- Develop partnerships with stylists, celebrities, media houses, and industry stakeholders.
- Drive earned media opportunities and strengthened brand visibility.
Consumer Insights & Market Intelligence
- Leverage customer data, market trends, and competitor insights to inform marketing decisions.
- Identify emerging consumer behaviors and opportunities for category expansion.
- Monitor brand health metrics and customer sentiment.
Team Leadership
- Build, mentor, and lead a high-performing marketing and brand team.
- Establish clear goals, KPIs, and accountability frameworks.
- Foster a culture of creativity, experimentation, and performance excellence.
Cross-Functional Collaboration
- Partner closely with Ecommerce, Product, Design, Retail, Operations, and Leadership teams.
- Align marketing initiatives with inventory planning, launches, and revenue targets.
- Act as a key stakeholder in business planning and growth strategy discussions.
Key Success Metrics
- Brand awareness and consideration growth
- Revenue contribution from marketing initiatives
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Organic traffic and engagement growth
- Influencer and PR impact metrics
- New customer acquisition and retention rates
- Campaign performance against targets
Preferred Qualifications
- Bachelor's degree in marketing, Business, Fashion Management, or a related field; MBA preferred.
- 10–12+ years of experience in Brand Marketing, Growth Marketing
- Prior experience in D2C, Fashion, Lifestyle, Beauty, Accessories, or Consumer Brands is highly preferred.
- Proven track record of scaling brands and driving business growth.
- Strong understanding of performance marketing, content strategy, PR, influencer marketing, and ecommerce.
- Strong analytical, leadership, and stakeholder management skills.
What We're Looking For
- A brand builder who understands consumer psychology and culture.
- Someone who can balance creativity with commercial outcomes.
- A leader who thrives in high-growth, entrepreneurial environments.
- An individual who takes ownership and can build systems, teams, and processes from the ground up.
- Passion for fashion, consumer brands, and storytelling.
Why Join the client?
- Opportunity to shape one of India's fastest-growing fashion accessory brands.
- Direct exposure to founders and leadership.
- High ownership, autonomy, and impact.
- Build and scale a brand loved by millions of consumers.
- Fast-paced environment with significant growth opportunities.
Click on Apply to know more.