Website:
imccertifications.com
Job details:
IMC is looking for an experienced, strategic, creative, and results-driven Head of Marketing to lead and take complete ownership of the company’s overall marketing function.
This is a senior leadership role responsible for developing and executing the complete marketing strategy across the IMC business. The ideal candidate should be a well-rounded marketing professional with strong experience in branding, digital marketing, performance marketing, organic growth, content, social media, lead generation, and team leadership.
The Head of Marketing will be responsible for building a strong marketing structure, developing high-performing teams, strengthening the IMC brand, driving customer acquisition and business growth, and ensuring all marketing activities deliver measurable results.
Key Responsibilities
Marketing Strategy & Planning
• Develop and execute the overall marketing strategy for IMC.
• Create short-term and long-term marketing plans aligned with business objectives.
• Identify new growth opportunities, marketing channels, and customer acquisition strategies.
• Establish clear marketing processes, structures, KPIs, and reporting systems.
• Ensure all marketing initiatives contribute towards overall business growth.
Brand Strategy & Development
• Develop and strengthen IMC’s brand positioning and market presence.
• Ensure consistency in brand messaging, communication, visual identity, and customer experience.
• Develop effective brand awareness and positioning campaigns.
• Oversee all brand communication across online and offline channels.
• Work closely with creative teams to maintain strong and consistent brand standards.
Performance & Paid Marketing
• Oversee performance marketing and paid advertising strategies across relevant platforms.
• Drive lead generation and customer acquisition campaigns.
• Monitor and optimize CPL, CAC, ROAS, conversion rates, and marketing ROI.
• Ensure efficient utilization of marketing budgets.
• Continuously optimize campaigns to improve performance and lead quality.
• Identify opportunities to scale successful marketing campaigns.
Organic Marketing & Growth
• Develop and implement strong organic growth strategies.
• Drive organic visibility and engagement across relevant digital platforms.
• Oversee SEO, content marketing, social media growth, community building, partnerships, PR, and influencer marketing initiatives.
• Develop sustainable organic lead-generation strategies.
• Identify innovative opportunities to increase brand visibility and audience engagement.
Social Media & Content
• Develop and oversee the overall social media and content strategy.
• Ensure consistent, engaging, and high-quality content across all relevant platforms.
• Guide content creation and maintain effective content calendars.
• Identify trends and opportunities to improve reach, engagement, and brand awareness.
• Ensure content supports both branding and business objectives.
Campaign Management
• Plan and manage integrated marketing campaigns across multiple channels.
• Define campaign objectives, budgets, timelines, and expected outcomes.
• Coordinate creative, branding, digital, content, and performance marketing activities.
• Analyse campaign performance and implement improvements.
Team Leadership & Management
• Lead, mentor, and manage the overall marketing team.
• Build an effective and scalable marketing team structure.
• Define clear roles, responsibilities, KPIs, and performance expectations.
• Monitor team performance and ensure accountability.
• Identify skill gaps and provide training and development opportunities.
• Participate in hiring and developing a high-performing marketing team.
Analytics & Reporting
• Establish effective marketing dashboards and reporting systems.
• Monitor key performance indicators across all marketing activities.
• Analyse lead generation, CPL, CAC, ROI, engagement, conversions, and campaign performance.
• Present regular performance reports and strategic recommendations to senior management.
• Use data and market insights to continuously improve marketing performance.
Cross-Functional Collaboration
• Work closely with Sales, Operations, Business Development, HR, and Management teams.
• Ensure alignment between marketing strategies and overall business objectives.
• Improve lead quality and customer acquisition through continuous feedback and optimization.
Candidate Requirements
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 8–12 years of progressive marketing experience.
• Minimum 3–5 years of experience in a senior marketing leadership role.
• Proven experience managing both brand marketing and performance marketing.
• Strong understanding of digital marketing, organic growth, social media, SEO, content strategy, and lead generation.
• Strong knowledge of branding, positioning, customer acquisition, and integrated marketing campaigns.
• Experience managing and developing marketing teams.
• Strong analytical and strategic thinking skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership, communication, and stakeholder management skills.
Key Skills
• Marketing Strategy
• Brand Management
• Digital Marketing
• Performance Marketing
• Organic Growth
• Lead Generation
• Social Media Strategy
• Content Marketing
• SEO
• Campaign Management
• Marketing Analytics
• Team Leadership
• Budget Management
• Customer Acquisition
• Strategic Planning
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