Website:
raniwala1881.com
Job details:
*Brand: La Polky Stories by Raniwala 1881*
*Role: Brand Head - La Polki Stories*
*Brand Positioning:* Affordable luxury jewellery - More wearable, less locker-wear.
*Revenue Centers:* D2C (polkistories.com), Marketplaces (Ajio, Myntra, Tata CLiQ Luxury), Offline Retail (Gurgaon store - 1st store, future expansion)
*About The Brand Journey:*
La Polki Stories is a subset brand under the Raniwala 1881 umbrella. The journey started as D2C-first with polkistories.com as the primary revenue driver, now moving into an omnichannel presence.
*Role Objective:*
To own the complete P&L and growth of La Polki Stories across online and offline channels, and to drive the brand from a D2C-first to a strong omnichannel brand.
*Key Responsibilities:*
*1. Digital & Performance Marketing - Own Customer Acquisition*
- Own the complete digital funnel to drive traffic and conversions on D2C website.
- Drive performance marketing - ROAS, CAC, retention.
- Overlook all digital initiatives that bring clients to the website.
*2. Brand Marketing & Communication*
- Own the marketing edge for the brand.
- Social Media team reporting - Guide content creation, calendar, and publishing.
- Own PR outreach and external communication for the brand.
*3. Product & Merchandising*
- Take complete ownership of product vertical.
- The entire product and merchandising team will report into this role.
- Responsible for product planning, merchandising, pricing and assortment as per D2C + offline needs.
*4. Online Sales & Business*
- Own the online sales team.
- Responsible for numbers across D2C business and marketplaces (Ajio, Myntra, Tata CLiQ Luxury).
- Drive monthly / quarterly revenue targets, conversion, AOV.
*5. Offline Retail & Expansion*
- Own offline store operations - currently 1 store in Gurgaon.
- Ensure targets are met, operations are optimized, and store experience is aligned with brand.
- Lead planning and execution for new store expansions.
*KPIs for the Role:*
Revenue growth (D2C, Marketplaces, Offline), CAC & ROAS, Website traffic & conversion, Sell-through, Offline store target achievement, Brand visibility & engagement.
*Ideal Profile:*
- 6-10 years in D2C / retail / affordable luxury / fashion jewellery.
- Strong understanding of performance marketing, D2C and marketplaces.
- Experience in handling product + marketing + sales under one umbrella.
- Prior experience in managing omnichannel or retail expansion preferred.
- Entrepreneurial mindset with ownership attitude.
Reports to: Business Head
Click on Apply to know more.