Masters' Union
Website:
mastersunion.org
Job details:
What You'll Be Responsible For -
Brand Strategy & Direction
- Own the brand strategy across all MU verticals — from flagship PGP to Executive MBA to CMT to PGP Bharat — ensuring every programme feels like it belongs to the same parent brand while having its own distinct identity.
- Develop and maintain MU's brand guidelines, tone-of-voice documentation, and creative standards — not as a rulebook no one reads, but as a living system the team actually uses.
- Identify brand opportunities tied to business milestones, cultural moments, new programme launches, and MU's growing presence in the national conversation.
Campaign Execution
- Lead the planning and execution of brand campaigns across social, events, content, influencer, and partnerships — from initial brief to final delivery and retrospective.
- Write briefs that creative, social, and influencer teams can act on independently without needing a follow-up call to decode what you meant.
- Manage campaign timelines across multiple concurrent projects — you hold the schedule, not a Notion doc.
- Own post-campaign analysis: what worked, what didn't, and what the next campaign should do differently.
Cross-Functional Coordination
- Act as the single point of coordination between brand and all other MU business units — Academics, Admissions, Executive Education, CMT, and Events.
- Translate incoming briefs from non-brand teams into clear creative priorities for the brand team — without letting every urgent request become everyone's top priority.
- Manage external agencies, production houses, and freelancers — brief them clearly, hold them to standard, and build relationships that make the work better over time.
Brand Intelligence
- Track brand performance across channels — share of voice, brand sentiment, content performance — and bring insights back into briefs and strategy.
- Monitor competitor brand activity and cultural shifts that affect how MU should show up.
- Build and maintain MU's content and campaign calendar — with enough foresight that the team is never scrambling a week before a launch.
🛠 What You Need To Know
Must-Have Skills:
- 5–8 years in brand management — in-house at a high-growth org or in a strategic agency role where you owned accounts end-to-end, not just executed tasks.
- Strong campaign brief-writing ability — you've written briefs that creative teams thank you for, not briefs that lead to a round of confused questions.
- Proven experience managing multiple concurrent campaigns across different channels without losing quality or timelines.
- Deep understanding of content strategy and digital brand-building — you know what good looks like on Instagram, LinkedIn, YouTube, and paid media.
- Experience managing agency and vendor relationships — you know when to push back and when to let them do their job.
- Comfortable presenting to and influencing senior stakeholders — you can walk into a room with a recommendation and leave with alignment.
Soft Skills:
- High ownership and accountability — you treat brand outcomes as personal outcomes, not KPIs you report upward.
- Calm and structured in a fast-moving environment — MU launches things quickly, and you don't break under launch pressure.
- Collaborative without being a pushover — you build bridges across teams while holding creative and strategic standards.
- Proactive pattern-spotter — you see brand risks and opportunities forming before they become fires or missed moments.
- Sharp written communicator — from a 3-line Slack brief to a 3-page campaign document, your writing is clear and purposeful.
Click on Apply to know more.