Univitt AI Technologies Pvt. Ltd.
Website:
univitt.ai
Job details:
Role Overview
Univitt AI Technologies is seeking an entrepreneurial business leader to build and scale a B2C AI upskilling and certification business for the Indian market. While we have a strong B2B AI consulting practice, this role will create a new consumer-facing brand and product line: open, industry-recognized AI certification programs for students, working professionals, and career-changers across India.
This is a 0-to-1 leadership role. You will define the product strategy, go-to-market model, pricing, partnerships, and operating plan for a B2C edtech business within an established B2B AI company.
Key Responsibilities1. Strategy & Business Model
· Define the B2C vision, target segments, and value proposition for AI certification programs in India (students, fresh graduates, early-career professionals, career switchers).
· Design the business model: subscription vs. one-time certification, cohort-based vs. self-paced, freemium vs. paid, and potential B2B2C hybrids.
· Conduct market sizing, competitor analysis, and pricing benchmarking against Indian and global AI certification providers.
· Build a 3-year business plan with revenue, margin, and market-share targets.
2. Product & Curriculum Development
· Work with AI experts and instructional designers to create industry-aligned AI certification tracks (e.g., AI for Business, Agentic AI, Generative AI Practitioner, AI Product Management).
· Define learning outcomes, assessment frameworks, and certification criteria that are credible to employers and learners.
· Oversee development of MVP courses, pilot cohorts, and iterative improvements based on learner feedback and completion data.
· Ensure content covers both foundational AI/ML concepts and practical, tool-based skills (prompt engineering, no-code AI, cloud AI services, etc.).
3. Go-to-Market & Growth
· Build a B2C brand architecture under Univitt AI (brand name, positioning, messaging) that complements but is distinct from the B2B business.
· Design and execute digital marketing strategies: SEO, performance marketing, social media, influencer partnerships, webinars, and campus outreach.
· Develop partnerships with colleges, training providers, bootcamps, and professional bodies to distribute certifications.
· Create affiliate, referral, and ambassador programs to drive organic growth.
4. Operations & Technology
· Select and implement a learning management system (LMS) and learner CRM stack suitable for B2C scale.
· Define learner journey workflows: onboarding, engagement, support, certification issuance, and alumni community management.
· Establish KPIs and dashboards for acquisition, activation, completion, NPS, and lifetime value.
· Ensure data privacy, security, and compliance with Indian regulations for online education and digital payments.
5. Team Building & Leadership
· Recruit and manage a small, high-performing team (content, marketing, operations, learner success).
· Collaborate closely with the existing B2B AI team to leverage subject-matter experts, case studies, and industry credibility.
· Report regularly to the CEO on business performance, risks, and strategic decisions.
Required Qualifications
· 8–12 years of experience in edtech, online education, or professional upskilling, with at least 3–5 years in a P&L or GM-type role for a B2C product in India.
· Proven track record of launching and scaling a B2C education or certification business (revenue responsibility, growth metrics).
· Strong understanding of the Indian AI/tech upskilling market, including key players, pricing norms, and learner behavior.
· Experience working with instructional designers, content creators, and technology teams to build digital learning products.
· Demonstrated capability in digital marketing, growth hacking, and partnership-led distribution for consumer education products.
· MBA or equivalent business qualification preferred; background in AI, data science, or technology is a strong plus.
Preferred Skills & Attributes
· • Deep familiarity with AI/ML concepts, tools, and use cases (enough to credibly engage with technical teams and learners).
· • Experience with certification programs, badging, and industry recognition (e.g., tie-ups with universities, professional bodies, or cloud providers).
· • Comfortable operating in a startup-like environment within a larger organization (ambiguity, rapid iteration, resource constraints).
· • Strong analytical skills to interpret funnel metrics, cohort performance, and unit economics.
· • Excellent communication and stakeholder management skills; able to influence senior leadership and external partners.
What Success Looks Like (First 12–18 Months)
· • Launch of 3–5 flagship AI certification programs with clear positioning and employer relevance.
· • Achievement of defined enrollment, completion, and revenue targets for the B2C business.
· • Establishment of a recognizable B2C brand in the Indian AI upskilling space.
· • A repeatable go-to-market engine with predictable CAC, healthy margins, and strong learner NPS.
· • A scalable operating model (tech stack, team, processes) ready for further expansion.
Compensation & Benefits
· • Competitive fixed salary + performance-linked variable pay (benchmarked to senior edtech/GM roles in India).
· • Potential for equity or ESOPs given the 0-to-1 nature of the role.
· • Opportunity to build a new business line within an established AI company with strong B2B credentials.
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