BarrierBreak
Website:
barrierbreak.com
Job details:
We are looking for an experienced Head of Marketing to lead and execute our marketing strategy, strengthen brand presence, and drive demand generation. The ideal candidate will have a strong background in digital marketing, brand management, product marketing, and team leadership, with the ability to deliver measurable business growth.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives.
- Lead brand positioning, messaging, and go-to-market initiatives.
- Drive demand generation through digital marketing, SEO/SEM, content marketing, social media, email campaigns, and paid advertising.
- Plan and manage product marketing, launches, and customer acquisition campaigns.
- Build and manage the marketing budget, ensuring optimal ROI.
- Analyze campaign performance and marketing metrics to optimize strategies.
- Collaborate with Sales, Product, and Leadership teams to support revenue growth.
- Lead, mentor, and develop the marketing team.
- Manage external agencies, vendors, and marketing partners.
- Stay updated on market trends, competitor activities, and customer insights.
Required Qualifications
- 8–10 years of experience in Marketing, with at least 3 years in a leadership role.
- Proven experience in developing and executing integrated marketing strategies.
- Strong expertise in digital marketing, brand management, demand generation, and product marketing.
- Experience with marketing analytics tools, CRM platforms, and marketing automation tools.
- Strong understanding of SEO, SEM, content marketing, social media, and performance marketing.
- Excellent leadership, communication, and stakeholder management skills.
- Data-driven mindset with strong analytical and decision-making abilities.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is preferred.
Preferred Qualifications
- Experience in B2B SaaS, Technology, IT Services, or Product-based organizations.
- Exposure to AI-driven marketing, growth marketing, or account-based marketing (ABM).
- Experience managing high-performing marketing teams and cross-functional initiatives.
- Strong project management and budgeting skills.
Why Join Us?
- Lead the company's marketing vision and strategy.
- Opportunity to build and scale a high-performing marketing function.
- Work closely with leadership to drive business growth and brand impact.
Click on Apply to know more.