Della Adventure & Resorts Pvt Ltd
Website:
dellaresorts.com
Job details:
Job Description
Job Title: Lead Generation Head
About Della Townships
Della Townships is India’s leading experiential luxury destination, integrating hospitality, adventure, design-led spaces, and premium real estate. Built on the philosophy of Salutogenic Living—which focuses on well-being, balance, and holistic lifestyles—Della is redefining how luxury and wellness coexist.
Role Overview
We are looking for a highly performance-driven Lead Generation Head to drive high-quality inbound and outbound leads across Della’s verticals—luxury villas, hospitality, weddings, corporate events, and experiences. This role requires a sharp understanding of premium audiences, digital funnels, and conversion strategies, with a strong focus on quality over volume.
Key Responsibilities
- Lead Generation Strategy & Ownership
- Own the end-to-end lead generation strategy across digital and offline channels.
- Build scalable funnels aligned with Della’s luxury positioning and Salutogenic Living philosophy.
- Identify and unlock new acquisition channels for high-intent, premium audiences.
- Performance Marketing & Funnel Optimization
- Lead paid marketing efforts across platforms (Meta, Google, LinkedIn, etc.) to drive qualified leads.
- Optimize campaigns for CPL (Cost per Lead), conversion rates, and ROI.
- Design and continuously refine full-funnel journeys—from awareness to conversion.
Job Expectations
- Multi-Vertical Lead Management
- Drive lead generation across key business verticals:
- Luxury real estate (villas & townships)
- Hospitality & stays
- Weddings & social events
- Corporate offsites & MICE
- Adventure & experiential offerings
- Customize strategies for each segment while maintaining a unified premium brand narrative.
- Data, Analytics & Reporting
- Track, analyze, and optimize key metrics: CPL, CAC, conversion rate, lead quality, and revenue contribution.
- Build dashboards and provide regular performance insights to leadership.
- Use data to continuously improve targeting, messaging, and channel efficiency.
- CRM & Lead Nurturing
- Oversee CRM systems and ensure seamless lead capture, tracking, and nurturing.
- Build automated workflows, remarketing strategies, and drip campaigns.
- Work closely with sales teams to improve lead-to-conversion ratios.
- Content & Messaging Alignment
- Collaborate with content and social media teams to develop high-converting creatives and landing pages.
- Ensure messaging reflects luxury, aspiration, and well-being (Salutogenic Living).
- Continuously test creatives, hooks, and offers for performance improvement.
- Partnerships & Alliances
- Identify and build strategic partnerships to drive high-value leads (luxury networks, HNIs, event planners, corporates).
- Explore collaborations with platforms and agencies for premium audience acquisition.
- Team Leadership & Execution
- Lead and manage a team across performance marketing, CRM, and analytics.
- Set clear KPIs, drive accountability, and ensure execution excellence.
- Collaborate with cross-functional teams (sales, marketing, product, hospitality).
- Experience Requirements
- Minimum 8+ years of experience in lead generation, performance marketing, or growth roles.
- Proven track record of driving high-quality leads and revenue impact, especially in premium/luxury segments.
- Experience in real estate, hospitality, luxury, or lifestyle brands is highly preferred.
Minimum Qualification
Relevant Field
Minimum Job Experience
8-10 Years
Reporting To
CMD
Travel
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