Head / Lead – Branding & Communications, India

Website: knorr-bremse.co.in
Job details:

About the Company

Lead the India-level brand and communications strategy for a KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.

About the Role

Lead the India-level brand and communications strategy for a KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.

Experience : 12 + Years

Responsibilities

• Public Relations
• Media relations, press releases, interviews, plant visits
• Crisis communication & spokesperson readiness
• External digital/social (LinkedIn, X, YouTube)
• Industry events, trade shows, partner co-branding
• External plant/regional communication & community/ESG stories

• Internal Communication
• Leadership communication, townhalls, change comms
• Intranet, newsletters, employee storytelling
• Internal crisis messaging
• Plant internal comms (safety days, engagement activities)

• Branding Communication
• Brand strategy, identity, governance
• Integrated brand campaigns (corporate, employer, product)
• Employer branding (EVP, talent campaigns, Glassdoor/LinkedIn)
• Thought leadership, content engine, videos, product/innovation stories
• Brand measurement, dashboards, global brand alignment

Qualifications

• Training / Education
• Must-have: Bachelor’s in Communications/Marketing/Journalism/Business or related field.
• Nice-to-have: Master’s/MBA in Marketing/Communications/Brand; certifications in Digital Marketing, Content Strategy, or Crisis Communications.

• Professional Experience
• Minimum: 12–15 years in PR, Internal and Branding Communication
• Industry: Mobility/Automotive/Auto Components/Industrial Manufacturing/Engineering or closely related technology sectors.
• Exposure:
• Managing communications for both R&D and manufacturing environments.
• Running integrated brand campaigns and PR at national scale.
• Experience with crisis/issues communications.
• Leading employer branding for engineering and operations talent.
• Building and managing agencies and budgets.
• Stakeholder management with CXO/MD, functional heads, and global teams.

Required Skills

• Additional Skills (IT, Languages, etc.)
• Tools/Platforms:
• Marketing & Social: LinkedIn Campaign Manager, Meta, Google Ads, YouTube Studio, Sprout/Hootsuite.
• Analytics: Google Analytics/GA4, Power BI/Tableau dashboards.
• Content/Design: MS Office (PowerPoint expert), basic Canva/Adobe CC (nice-to-have).
• PR Tools: Meltwater/Cision, media database management.
• Languages: Excellent command of English (written and spoken); Hindi and/or Marathi preferred for plant/regional comms.
• Other: Strong storytelling; executive presence; data-driven decision making; familiarity with ESG/CSR narratives and policy/regulatory ecosystem in mobility.

Preferred Skills

• Lead a team of 2-4 (mix of internal staff and contractors) across PR, Digital/Social, Content, and Internal Comms.
• Coach and develop talent; set OKRs; run editorial councils with R&D, HR, Plant Ops, Sales/BD.
• ~20–30% pan-India (plants, R&D centres, events, media meets).
• Adherence to safety, data privacy, information security, and IP guidelines.

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