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Company Description Vitalpro Consumer Pvt Ltd is an emerging leader in India’s hospitality sector, redefining the food and beverage experience through innovative brands such as Saffron & Mishri and 224 Craftery. The company blends India’s rich culinary heritage with contemporary tastes, offering premium mithai and globally inspired yet locally rooted chocolate creations. Vitalpro focuses on crafting memorable consumer experiences by combining quality, creativity, and data-driven precision marketing. With an emphasis on purpose, innovation, and hyper-personalized engagement, Vitalpro is driving a transformative wave in India’s F&B industry. Team members are offered a growth-oriented environment where their career journey is designed to be both professionally and personally rewarding.
About the Role
We are looking for a Head – Growth (D2C & Quick Commerce) to lead customer acquisition, digital growth, and revenue across our Direct-to-Consumer and Quick Commerce businesses.
This role combines commercial thinking with analytical rigor. You will own the growth engine across D2C, Quick Commerce, marketplaces, performance marketing, CRM, retention, and customer lifecycle management. Your focus will be on driving sustainable revenue growth while improving customer acquisition costs, repeat purchases, and profitability.
The ideal candidate has experience scaling consumer brands on platforms such as Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, Amazon, and D2C websites, with a strong understanding of digital marketing, marketplace operations, and growth analytics.
Key Responsibilities
Growth Strategy
- Develop and execute the overall growth strategy across D2C, Quick Commerce, and marketplaces.
- Build scalable customer acquisition and retention programs.
- Identify new growth opportunities across channels, categories, and customer segments.
- Drive profitable revenue growth while maintaining healthy unit economics.
Quick Commerce Growth
Own the growth agenda across:
- Blinkit
- Zepto
- Swiggy Instamart
- BigBasket
- Flipkart Minutes
- Other emerging quick commerce platforms
Responsibilities include:
- Joint Business Planning (JBPs)
- Platform marketing and media investments
- Assortment optimization
- Search visibility
- Promotions and campaigns
- New product launches
- Visibility and merchandising
- Sales performance reviews
- Platform relationship management
D2C & Marketplace Growth
- Drive traffic, conversion, and revenue for the brand website.
- Improve website conversion rates and customer experience.
- Manage growth across Amazon, Flipkart, and other marketplaces.
- Optimize product listings, search rankings, ratings, and reviews.
- Develop strategies to increase average order value (AOV) and customer lifetime value (LTV).
Performance Marketing
Lead acquisition across:
- Meta
- Google
- YouTube
- Affiliate marketing
- Influencer performance campaigns
- Emerging digital channels
Own:
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Cost per Order (CPO)
- Customer Lifetime Value (LTV)
- Attribution and marketing efficiency
CRM & Retention
- Build lifecycle marketing programs.
- Develop email, WhatsApp, SMS, and loyalty initiatives.
- Improve repeat purchase rates and customer retention.
- Design referral and subscription programs.
- Reduce customer churn.
Commercial & Revenue Management
- Forecast channel sales.
- Manage growth budgets.
- Optimize promotional investments.
- Improve gross margins through pricing, assortment, and campaign planning.
- Partner with finance on profitability tracking.
Analytics & Consumer Insights
- Build dashboards to monitor business performance.
- Analyze customer behaviour, cohorts, funnels, and conversion metrics.
- Identify opportunities to improve acquisition, retention, and profitability.
- Translate data into actionable business decisions.
Cross-functional Leadership
Collaborate closely with:
- Marketing
- Brand
- Content
- Sales
- Supply Chain
- Demand Planning
- Finance
- Product Development
- Customer Experience
Ensure campaigns, inventory, and operations are aligned to maximize growth opportunities.
Desired Skills
- Strong commercial acumen with a growth mindset.
- Deep understanding of Quick Commerce and D2C ecosystems.
- Expertise in performance marketing and digital analytics.
- Strong analytical and financial skills.
- Experience with customer acquisition, retention, and lifecycle marketing.
- Excellent stakeholder and platform management.
- Data-driven decision-making with the ability to move quickly.
- Strong leadership and team-building capabilities.
Click on Apply to know more.