Website:
edipl.in
Job details:
Head – Digital Marketing
Location: Mumbai (Goregaon East) | Reporting to: COO | Full-time, In-office
Role Overview
This is a leadership role owning all digital revenue levers for Encompass - paid performance, marketplace growth, SEO, brand marketing, and affiliate marketing. You will lead a team of five across two verticals (performance marketing and marketplace), and work directly with the COO on media strategy, budget governance, and cross-functional alignment with supply, creative, and brand.
The right person is fundamentally a business thinker who happens to be expert in digital channels - someone who connects media spend to inventory availability, creative pipeline, and unit economics, not just platform metrics.
Key Responsibilities
Paid Performance - Meta, Google & Emerging Channels
- Own paid revenue and new customer acquisition targets across all brands
- Lead strategy and execution across Meta Ads, Google Ads (Search, Shopping, YouTube), and emerging paid channels
- Drive audience strategy, bidding frameworks, campaign architecture, and spend efficiency
- Build a structured creative testing roadmap - creatives, audiences, landing journeys - and translate results into actionable decisions
- Ensure paid demand is always aligned with inventory availability and the promotional calendar
Marketplace Growth
- Own marketplace revenue and ranking across Amazon, Myntra, Flipkart, Nykaa, Blinkit, Instamart, and Tata Cliq
- Drive listing quality, keyword strategy, A+ content, and sponsored ad performance across platforms
- Manage inventory allocation and catalogue health in coordination with the supply and ops teams
- Identify and execute marketplace-specific growth levers - promotions, deals, platform programs
SEO
- Supervise SEO strategy and execution for Stoa Paris and SmallBatch D2C websites
- Set targets, review performance, and hold the team accountable to traffic and ranking outcomes
- Ensure SEO and paid channels are coordinated on keyword strategy and content
Budget & Media Governance
- Own budget allocation and spend planning across all digital channels
- Build a clear performance review cadence - weekly numbers, monthly reviews, monthly channel P&L
- Ensure spend decisions are always grounded in unit economics, not just top-line metrics
Team & Cross-Functional Leadership
- Lead a team of five: two performance marketers and three marketplace managers (including senior leads in each vertical)
- Drive agencies delivering on brand marketing, SEO, and affiliate marketing
- Work closely with the creative team to build a performance-first creative pipeline
- Partner with supply, category, and brand teams to align demand generation with business reality
- Build a strong experimentation mindset within the team - structured testing, fast learning, no vanity metrics
Who We’re Looking For
We are open to candidates from the agency or brand side, provided they have owned revenue outcomes directly - not just managed delivery or reported metrics. The distinction matters: this role carries a number, not a brief.
Category background is not a filter. What matters is deep, hands-on experience managing and scaling performance campaigns across Meta and Google at significant budget scale - someone who has driven growth across D2C and ecommerce environments, understands the metrics that actually matter (CAC, LTV, ROAS, contribution margin), and can read data fast and act on it.
Exposure to marketplaces and multi-channel ecommerce is a strong plus. Experience with top-tier tracking, attribution, and adtech platforms is expected - not a differentiator.
Has led teams and can develop talent. We are not looking for a strong individual contributor who happens to manage people. We want someone who has built capability in others and held them accountable to outcomes.
Specific Requirements
- 8–12 years in digital marketing with clear ownership of revenue, not just delivery
- Strong D2C and ecommerce experience - managed multi-channel acquisition at meaningful scale
- Proven track record managing and scaling large paid budgets across Meta and Google
- Deep familiarity with top-tier tracking, attribution, and adtech platforms
- Has built or managed affiliate or influencer performance programs, not just run gifting campaigns
- Has led teams and developed talent; not just a strong individual contributor
- Comfortable with unit economics - knows what CAC, LTV, ROAS, and contribution margin mean for the business, not just the channel
- Thrives in a fast-moving, lean environment - can make decisions with imperfect information
About Encompass
Encompass is a publicly listed House of Brands building high-impact premium D2C brands across home, lifestyle, and gourmet food. Our active portfolio includes:
- Stoa Paris - Premium French-inspired bedsheets, comforters, and home décor.
- SmallBatch - Chef-crafted sauces and condiments.
- BlissHome - Smart everyday bedding for aspirational Indian consumers.
We sell across D2C and Amazon, Myntra, Flipkart, Nykaa, Blinkit, Instamart, and more. Digital marketing is the primary engine to get to aggressive and ambitious goals.
What’s on Offer
- A senior seat at a listed House of Brands with genuine scale ambitions
- Direct reporting line to the COO with real authority over strategy and budget
- Multi-brand complexity across home, lifestyle, and food - rare exposure across categories, channels, and consumer profiles
- In-office culture in Goregaon East, Mumbai - a team that moves fast and takes accountability seriously
Click on Apply to know more.