TalentXO
Website:
talentxo.com
Job details:
Hiring for a Client - ZeroHarm Sciences
Role & Responsibilities
Role Purpose (Why this role exists)-
Zeroharm is building a long-term, trust-led D2C supplement brand in a category known for hype, exaggerated claims, and low consumer trust. This role exists to ensure that everything the consumer sees, reads, hears, or experiences is psychologically aligned, brand-safe, and conversion-effective.
The Head of Consumer Psychology, Competitive Intelligence & Conversion Architecture is responsible for designing and continuously improving how Zeroharm communicates across ads, website, WhatsApp, call center, product labels, and post-purchase journeys, using:
- Deep understanding of Indian consumer psychology
- Ongoing competitor and market intelligence
- Performance data from ads and funnels
This is a strategic role that sits between Brand, Marketing, and Sales and ensures Zeroharm scales without losing trust.
Key Responsibilities:
1. Consumer Psychology & Persona Translation-
- Own deep understanding of Zeroharm’s Indian D2C personas (Researcher, Trust Seeker, Convenience Buyer, Discount Hunter, Word-of-Mouth Buyer, Skeptic)
Translate persona psychology into:
- Ad angles
- Landing page flows
- WhatsApp message sequencing
- Call centre objection handling
- CTA framing
- Define what each persona needs to hear first, next, and last before converting
2. Competitive Intelligence & Market Scanning-
Own continuous analysis of competitor activity across:
- Meta (Facebook & Instagram) ads
- Google Search & Display ads
- Influencer content
- Marketplace listings
Track and document:
- Winning hooks and angles
- Offer structures
- Emotional triggers being used
- Claims and risk areas
- Distinguish between:
- Short-term performance tactics
- Sustainable brand-building approaches
Recommend:
- What Zeroharm should adopt
- What should be adapted
- What must be avoided to protect brand trust
- Output: Regular competitor intelligence briefs with actionable insights
3. Ad & Creative Performance Review (Psychology + Data)-
Partner with performance marketing team to review:
- Ad-level performance (CTR, CVR, CPA)
- Funnel drop-offs (ad → website → WhatsApp → call)
- Creative fatigue and decay
- Diagnose performance issues through a psychological lens, not just metrics
Identify ads that:
- Convert but attract wrong-quality customers
- Drive low CAC but high churn
- Perform well short-term but harm brand perception
- Recommend kill / scale / iterate decisions
4. Ad & Messaging Architecture (New Creative Design)-
Design high-level ad architectures:
- Hook → emotional trigger → credibility cue → CTA
Define persona-specific ad strategies:
- Research-led ads
- Testimonial-led ads
- Value-led ads
- Skeptic-safe ads
Create detailed briefs for:
- Copywriters
- Designers
- Video editors
- Influencers
Ensure all creatives:
- Align with brand guidelines
- Set realistic expectations
- Support long-term trust
5. Funnel Consistency Across Touchpoints-
Ensure absolute consistency between:
- Ads and landing pages
- Website messaging and WhatsApp flows
- WhatsApp promises and call centre conversations
- Digital claims and product label language
Own and continuously improve:
- Landing page narrative flow
- WhatsApp nurturing logic
- Call centre scripts and objection trees
- Offer framing and timing
6. Brand Protection & Governance-
Act as a brand-safety gatekeeper for:
- Ads
- Offers
- Influencer scripts
- Website claims
Veto:
- Exaggerated claims
- Fear-based messaging
- Pressure-driven tactics
- Short-term hacks that risk long-term brand equity
Ensure all communication aligns with Zeroharm’s philosophy:
- Education-led
- Proof over promise
- Long-term health partner
7. Collaboration & Enablement-
Work closely with:
- Brand team (positioning & tone)
- Marketing team (ads, website, CRM)
- Sales & CX team (calls, WhatsApp, retention)
- Product team (labeling, claims, FAQs)
- Review call recordings and chat transcripts regularly
- Train teams on persona psychology and messaging frameworks
Ideal Candidate
- Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)
- Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand
- Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)
- Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance
- Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels
- Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)
- Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey
- Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior
- Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions
- Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred
Perks, Benefits and Work Culture
- A highly collaborative, innovative, and growth-driven culture
- Opportunity to lead design thinking for new product launches
- Competitive salary
Click on Apply to know more.