Website:
yxmedianetwork.com
Job details:
Job Description
Position
Head – Brand Strategist (Integrated Media Solutions)
About the Role
The Head – Brand Strategist will lead strategic planning, integrated marketing solutions, and business growth initiatives for YX Media Network. This role is responsible for developing data-driven brand strategies, creating impactful media solutions, driving new business opportunities, and ensuring successful campaign execution across digital, social, influencer, performance, offline, and emerging media platforms.
The ideal candidate combines strategic thinking, consumer insights, creativity, media expertise, and commercial acumen to deliver measurable business outcomes for clients.
Key Roles & Responsibilities
Brand Strategy & Planning
- Develop integrated brand and communication strategies aligned with client business objectives.
- Lead brand positioning, messaging frameworks, and go-to-market strategies.
- Conduct market, consumer, and competitor research to identify growth opportunities.
- Build annual and campaign-specific strategic roadmaps.
Integrated Media Solutions
- Design 360° media solutions across digital, social media, performance marketing, influencer marketing, content, outdoor, print, radio, television, and experiential marketing.
- Recommend the most effective media mix based on audience insights and campaign objectives.
- Ensure seamless integration between creative, media, content, and technology.
Client Leadership
- Act as a trusted strategic advisor to clients and senior stakeholders.
- Lead strategic presentations, workshops, and business reviews.
- Build long-term client relationships through proactive consultation and innovation.
Business Development
- Support the sales team with strategic proposals and customized media solutions.
- Participate in client pitches, RFP responses, and new business presentations.
- Identify upselling and cross-selling opportunities across existing accounts.
Consumer & Market Insights
- Analyze consumer behavior, industry trends, cultural shifts, and media consumption patterns.
- Translate research and analytics into actionable marketing recommendations.
- Continuously evaluate emerging platforms and technologies.
Campaign Strategy & Measurement
- Define campaign objectives, KPIs, and measurement frameworks.
- Monitor campaign effectiveness and optimize strategies using performance data.
- Present post-campaign insights and strategic recommendations.
Team Leadership
- Build, mentor, and lead a high-performing strategy team.
- Foster collaboration across media planning, creative, performance marketing, content, and client servicing teams.
- Encourage innovation, knowledge sharing, and continuous learning.
Innovation & Thought Leadership
- Develop proprietary strategic frameworks and planning methodologies.
- Represent YX Media Network at industry events, conferences, and client forums.
- Publish thought leadership on integrated marketing, branding, AI, consumer trends, and media innovation.
Key Performance Indicators (KPIs)
- Client retention and satisfaction
- Revenue contribution from strategic initiatives
- New business wins
- Campaign effectiveness and ROI
- Growth in strategic accounts
- Pitch success rate
- Team development and productivity
- Innovation and strategic excellence
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- MBA or equivalent postgraduate qualification preferred.
Experience
- 10–15+ years of experience in brand strategy, integrated marketing, advertising, or media agencies.
- Proven experience leading integrated campaigns across multiple media channels.
- Strong experience in client consulting, strategic planning, and business development.
Required Skills
- Brand Strategy
- Integrated Media Planning
- Consumer Insights
- Marketing Communications
- Digital Marketing
- Performance Marketing
- Influencer Marketing
- Client Relationship Management
- Business Strategy
- Data Analytics
- Presentation & Storytelling
- Leadership & Team Management
- Commercial Acumen
- Negotiation & Stakeholder Management
- AI-enabled Marketing Strategy
Reporting To
Founder & Managing Director
Employment Type
Full-Time
Location
Mumbai, India
Compensation
As per industry standards and candidate experience.
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