Heritage Institute of Medical Sciences
Website:
heritageims.com
Job details:
Heritage Institute of Medical Sciences (HIMS) is seeking an experienced, visionary Head of Marketing, Communications & Public Relations (PR) to steer our institutional voice, brand equity, media relations, and patient/student outreach.
Operating a 1,000+ bed premier teaching hospital and a recognized medical college (250 MBBS and 67+ Post-Graduate seats), HIMS is a major healthcare and academic hub across Eastern Uttar Pradesh, Western Bihar, and Jharkhand.
This leadership role is tailored for candidates with a strong foundational background in Print/Electronic Journalism, Press Bureaus, or Senior Media Reporting who can translate clinical breakthroughs into high-impact regional stories, safeguard our institutional reputation, and scale outreach.
Key Responsibilities
1. Media Relations, Press & Editorial Strategy
- Serve as the official institutional liaison with local, regional, and national media houses.
- Cultivate and expand a network with senior editors, bureau chiefs, and medical/education beat journalists across Uttar Pradesh and Bihar.
- Direct the drafting, editorial refinement, and timely distribution of press releases, official rejoinders, and editorial pitches in both Hindi and English.
- Organize and lead press conferences for complex clinical milestones, state-of-the-art infrastructure additions, and campus academic events.
2. Institutional Crisis Communications & Reputation Management
- Formulate, implement, and lead emergency PR protocols during sensitive patient escalations, clinical disputes, or statutory updates.
- Act swiftly to deliver factual, authoritative institutional statements, mitigating misinformation and preserving institutional trust.
- Oversee brand monitoring across print, digital news portals, and social platforms.
3. Hospital Patient Footfall & Outreach Growth
- Partner with the Medical Superintendent and clinical Heads of Departments (Cardiology, Oncology, Trauma, Pediatrics, etc.) to showcase super-specialty capabilities.
- Design community health camp communication drives and rural outreach initiatives to drive OPD/IPD utilization across Purvanchal.
- Ensure all healthcare communications adhere strictly to National Medical Commission (NMC) ethical marketing parameters.
4. Academic Branding & Admissions Outreach
- Spearhead integrated awareness campaigns for admissions across MBBS, Post-Graduate (MD/MS), Nursing, and Allied Health Sciences programs.
- Elevate institutional visibility for statutory milestones, NAAC/NIRF accreditation narratives, and ABVMU Lucknow academic affiliations.
5. Multi-Channel Content & Digital Alignment
- Guide the digital media team on producing impactful patient recovery testimonials, clinical spotlights, and doctor video profiles.
- Review website copy, newsletters, and annual institutional publications for consistent editorial quality and tone.
Desired Candidate Profile
- Professional Background: 8–15+ years of extensive experience in journalism, press reporting, or senior public relations/communications. Prior experience in healthcare organizations, academic medical centers, or university systems is strongly preferred.
- Education: Bachelor’s or Master’s degree in Journalism, Mass Communication, English, PR, or Marketing.
- Regional Network: Established, active relationships with regional press bureaus and publications in Varanasi, Lucknow, and Patna.
- Bilingual Command: Native fluency and polished written/verbal communication skills in both Hindi and English.
- Leadership Traits: Calm, authoritative composure in high-stakes situations; high ethical standards; and the ability to collaborate effectively with medical directors, faculty, and administrative heads.
What We Offer
- An executive leadership role shaping the reputation of a premier healthcare institution.
- Competitive, performance-linked compensation package commensurate with senior industry standards.
- Comprehensive healthcare benefits, Provident Fund (PF), and executive campus support.
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