Times Internet
Website:
timesinternet.in
Job details:
Role: Exhibition Sales
Function: Sales
Location: Delhi NCR
Experience: 15+ years
Industry Preference: Exhibitions, Trade Shows, B2B Events, Media, Advertising, Corporate Partnerships, or related industries
About Times Internet:
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across News, Sports, Fintech, and Enterprise solutions — with market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Abound, Willow TV, Techgig, and many more.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity, and was among the first Indian companies to achieve overall gender pay parity (verified by Aon Hewitt in 2018).
About ET Learning:
ET is India's largest and most respected business, markets, and personal finance news platform, trusted by business leaders, investors, and entrepreneurs across the country. ET Learning is our fast-growing upskilling arm — delivering premium, expert-led Masterclasses across AI, Money & Markets, Leadership, and Emerging Skills to India's most ambitious professionals.
About the Role:
We are looking for an experienced exhibition sales professional to lead exhibition-space commercialisation, exhibitor acquisition, sponsorship sales, and revenue growth for The Economic Times and Times Internet's exhibition and business event portfolio.
The ideal candidate will have extensive experience in domestic and international exhibitions, trade shows, B2B events, and industry expos, with a strong track record of selling exhibition space, building strategic client relationships, and driving commercial partnerships across industries.
Key Responsibilities:
- Exhibition Space Sales: Drive revenue through the sale of exhibition booths, stalls, pavilion spaces, and other exhibitor participation opportunities.
- Exhibitor Acquisition: Identify, approach, and onboard exhibitors, brands, manufacturers, distributors, and corporate participants across relevant industry segments.
- Sponsorship & Partnership Sales: Develop and close sponsorship packages, branding opportunities, strategic partnerships, and integrated commercial offerings.
- Business Development: Build a strong pipeline of prospective exhibitors and corporate clients, leveraging existing industry relationships and new business opportunities.
- Revenue Ownership: Develop sales strategies, achieve revenue targets, maximise space utilisation, and improve commercial performance across exhibitions.
- Client Relationship Management: Establish long-term relationships with marketing heads, business owners, brand managers, CXOs, and decision-makers.
- Strategic Planning: Identify new sectors, markets, and exhibitor categories to expand the exhibition business and increase participation.
- Team Leadership: Lead and mentor sales teams, establish performance targets, and monitor pipeline, conversions, and revenue delivery.
- Commercial Negotiations: Lead pricing discussions, contract closures, renewals, and high-value commercial negotiations with exhibitors and sponsors.
- Cross-functional Collaboration: Work with marketing, content, operations, and event delivery teams to ensure successful execution of commercial commitments.
Desired Candidate Profile:
- 15+ years of professional experience, preferably in exhibition sales, trade shows, expo commercialisation, or B2B event sales.
- Proven experience in selling exhibition space and acquiring exhibitors for domestic and/or international exhibitions.
- Strong understanding of booth sales, sponsorship monetisation, exhibitor management, and exhibition revenue models.
- Experience handling large corporate accounts and senior-level client relationships.
- Demonstrated ability to own revenue targets, build sales pipelines, and close high-value deals.
- Established network across corporate brands, industry associations, manufacturers, technology companies, and business communities.
- Strong leadership, negotiation, communication, and business development skills.
Preferred Industry Background:
Exhibition organisers, trade show companies, B2B media organisations, expo commercialisation firms, and event businesses with dedicated exhibition-space sales functions.
Key Performance Indicators:
- Exhibition-space sales and revenue achievement.
- Number of new exhibitors acquired.
- Sponsorship and partnership revenue.
- Exhibition occupancy and inventory utilisation.
- Client retention and repeat exhibitor participation.
- Sales pipeline growth and conversion rates.
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