Digital Journey Manager

Job Purpose: Prepare a Product Development enhancement plan for various existing products on Digital Application Platform (DAP)/Adobe/Auto Circle/Healthcare/EVA ,Whatsapp or any other platform Deliver effective solution to simplify customer acquisition by improving UI/UX, integrating various API/solutions available in the market with the platform to provide smooth onboarding. Co ordinate with stakeholders for approval on the development journey. Benchmark journey with other competition and continuous review of fields/flow. Job Responsibilities(JR): 1. Prepare the Product Development/enhancement plan for the Products managed Prepare a Product Development enhancement plan for various existing products on Digital Application Platform (DAP)/Adobe/AutoCircle/Healthcare/EVA/Whatsapp Discuss the requirement jointly with respective product teams, BSG-IT and other stakeholders and undertake development of the requirements for the products managed Overlook progress of development throughout the life-cycle for on-time and bug-free delivery Testing of the new developments for bugtesting process gaps and take corrective action Undertake enhancements for the various products to keep it relevant at all times 2. Business Support Regular interaction with implementation team seeking feedback on product, process. From all channels using digital platform Basis feedback received take up enhancements on all products on DAP, Adobe, Auto circle, Healthcare etc. And any other platform related to process, TAT, approval rates. Review feedback from external touch points to enhance the experience on all digital platforms. 3. Process Review for products managed Continuous review the process of existing journeys already deployed on Digital platform. Undertake enhancement for the various products to improve the process, UIUX, Fields, 4. Master Maintenance for the products managed Carry out periodic Master Maintenance for the platform and all products managed Streamline the Master Maintenance process jointly with various stakeholders Review the Master Maintenance platform (BusinessNext) and take up development work to improve the master maintenance process 5. Competition Benchmarking for the products managed Review competition offerings for capabilities, features, process, UI/UX and benchmark it to the banks offering Take development efforts to make our offering better than competition 6. Query and Troubleshooting for the products managed Resolve queries bugs reported by users Carry out Root Cause Analysis (RCA) for reported bugs and take corrective action in a time-bound manner

HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. On April 4, 2022 the merger of India€™s largest Housing Finance Company, HDFC Limited and the largest private sector bank in India, HDFC Bank was announced. HDFC Ltd, over the last 45 years has developed one of the best product offerings, making it a leader in the housing finance business. HDFC Bank enables seamless delivery of home loans as a part of its wide product suite catering to urban, semi urban and rural India. As of March 31st, 2023, HDFC Bank€™s extensive network comprised of 7,821 branches and 19,727 ATMs / Cash Deposit & Withdrawal Machines (CDMs) across 3,811 cities / towns. HDFC Ltd.€™s distribution network comprising 737 outlets, which include 214 offices of HDFC Sales Private Limited stands amalgamated into the Bank€™s network. The Bank€™s international presence includes branches in 4 countries and 3 representative offices in Dubai, London and Singapore offering Home Loan products to Non-Resident Indians and Persons of Indian Origin