Director of Marketing

Hawthorne Center for Rehabilitation and Healing of Ocala

Experience: 3+ yrs
Location: Brandon, Florida, United States
Job type: Full-time

Required skills

Google Analytics
SEO
Social Media
Email Marketing
Content Management System
Microsoft Office

About the role

Hawthorne Center for Rehabilitation and Healing of Brandon

Make an impact. Build connections. Love where you work.

At Hawthorne Center for Rehabilitation and Healing of Brandon , you’ll find a team that celebrates your strengths, where your work truly makes a difference every day. We’re passionate about creating a supportive, positive environment—not only for our residents, but for the people who care for them. As proud partners of the Tampa Bay Buccaneers, our team members also have the opportunity to join the spirited KARE KREWE of Hawthorne Brandon—bringing big-team energy and community spirit to everything we do. If you are looking to join a caring and supportive team, we would love to meet you!

We are conveniently located at 851 W Lumsden Rd, Brandon, FL 33511

Why Work For Us? Because We Offer Our Employees:

Health, Dental & Vision Insurance- family plan options available

Generous PTO, Holiday and Sick time- we value work/life balance

401k, Life Insurance and Disability Coverage- peace of mind for you and your family

Direct Deposit & Daily Pay Options Available- Get paid when YOU want

Wonderschool Concierge Services- childcare made simple

Uniforms & Employee Perks Program- we've got you covered

24/7 Telehealth Benefit with Doctegrity- access to medical care and mental health support when you need it most

Please see the link below to the new Care Provider Background Screening Clearinghouse Education and Awareness website, implemented under House Bill 531 (2025)
https://info.flclearinghouse.com/

1 yr+ ALF and IL (Assisted Living and Independent Living Facility) experience.

Solaris HealthCare is seeking a Director of Marketing to join our team!

Responsibilities:

Marketing Strategy Development-
Develop and implement comprehensive marketing strategies to increase awareness and drive occupancy of the facility.
Conduct market research to identify trends, target audiences, and competitive landscape.

Brand Management-

Enhance and maintain the facility’s brand image through consistent messaging and high-quality marketing materials.
Ensure all marketing efforts align with the company’s mission and values.

Digital Marketing-

Oversee digital marketing initiatives including website management, SEO, social media, email campaigns, and online advertising.
Analyze digital metrics to optimize online presence and engagement.

Community Outreach-

Build and maintain relationships with community partners, referral sources, and local organizations.
Organize and participate in community events, health fairs, and other outreach activities.

Content Creation-

Develop engaging content for various platforms including blogs, newsletters, press releases, and promotional materials.
Collaborate with the clinical team to produce educational content that highlights the facility’s expertise and services.

Advertising and Promotions-

Plan and execute advertising campaigns across various media channels.

Monitor and evaluate the effectiveness of marketing campaigns to ensure ROI.

Leadership and Collaboration-

Lead and mentor the marketing team, fostering a collaborative and innovative work environment.

Work closely with the admissions, clinical, and administrative teams to ensure cohesive marketing efforts.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 3 years of experience in healthcare marketing, preferably in a skilled nursing or long-term care setting.

Proven track record of developing and executing successful marketing strategies.

Strong understanding of digital marketing tools and analytics.

Excellent communication, leadership, and interpersonal skills.

Ability to work independently and as part of a team in a fast-paced environment.

Proficient in Microsoft Office Suite.

About Hawthorne Center for Rehabilitation and Healing of Ocala

Provides short-term rehabilitation and long-term skilled nursing care.

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