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Junior Strategist

Salary

₹5 - 8 LPA

Min Experience

0 years

Location

London, England, United Kingdom

JobType

full-time

About the role

JUNIOR STRATEGIST

RESPONSIBILITIES

DEFINING

This is all about how we understand and define the problem to be solved, becoming experts in the client’s business and understand what success looks like and how to achieve it.

⟶Understanding the business - challenges, growth opportunities, category threats, new entrants.

⟶Identifying the creative opportunity within a brief.

⟶Understanding the real world context the brief lives within - socially, politically, environmentally, financially, culturally and technologically - and connecting the dots

⟶Understanding people - having our feet on the ground, not head in the industry.

⟶Insight mining and development - finding new ways into the challenge, unlocking, reframing and challenging the status quo.

⟶Setting KPIs and what success looks like. Putting the power of strategic thought at the centre of creative excellence.

⟶Looking at this through a B-Corp lens (profit, people, planet)

As a Junior Strategist, In This Area:

⟶You’re invaluable support within the team, digging into data and insights and providing all the stim and ammunition we collectively need to shape the strategy.

⟶You absorb a variety of news sources, keeping up to date with what’s happening in the world and stay a critical thinker by using a range of mainstream, niche, social andbroadcast sources.

⟶You uncover insights, familiarising yourself with the terminology and tools available, and how and where to mine for nuggets of inspiration.

⟶You develop killer comp reviews, attend research groups and play an active role in team meetings.

⟶You explore the creative opportunity, inspiring with relevant case studies and ideas.

⟶You learn how the client’s business works and how to define a business problem and marketing objective.

DEVELOPING

This is all about how you develop the work, from strategy all through creative and measuring results:

  • Being clear on the key parts of the brief, flexing with creative development but keeping in mind what the work always needs to deliver.
  • Working closely with creatives to build a meaningful idea that can inspire change.
  • Being clear in your role and taking responsibility for your output.
  • Rolling in and get your hands dirty.
  • Being impatient to act now.
  • Eyes on the output, not strat for strat sake.
  • Developing clear campaign structures that ensure the create works hard in all channels.

As a Junior Strategist, In This Area:

⟶You’re experiencing first hand the whole creative process.

⟶You’re bringing your research and knowledge of the category and brand to the table when developing meaningful brand ideas.

⟶You’re getting comfortable speaking up and sharing your point of view.

⟶You’re proactively developing thinking and research as a result of the conversations you’re a part of.

⟶You’re seeing the impact changes in strategy have on creative.

⟶You’re starting to build relationships with creatives, actively leaning in to support their creative development.

STORYTELLING

This is about being clear, persuasive, compelling and passionate in what we say and how we say it.

  • Developing simple written narratives that bring new thinking and never regurgitate the brief.
  • Making the strategy inspiring and thought provoking.
  • Thinking, ‘what have I not heard before?’
  • Owning the data and leveraging its potential to inspire action and tell a compelling story
  • Developing strong presentation skills that breeds confidence and brings people with you
  • Being a presence in the room that radiates and galvanises.
  • Not being scared of your own point of view, whilst always leaving space for others to feel heard.

As a Junior Strategist, In This Area:

⟶You’re learning different styles of telling a story from other strategists.

⟶You’re learning how to present data and insight in a digestible and engaging way.

⟶You’re using things like creative reviews and sharing your own research as opportunities to learn how to not just regurgitate information, but instil your own analysis and point of view into it.

CREATIVE CATALYSING

This is all about how strategy is there to be a springboard and champion for great creative work.

  • Being passionate about creative.
  • Being at the forefront of creativity – inspiring new thinking with brilliant references, and case studies.
  • Crafting creative briefs that act as brilliant springboards and push the thinking beyond the expected.
  • Building strong bonds with the creative teams.
  • Knowing how to give feedback and develop creative ideas.
  • Being a champion of the creative idea with clients and partners.
  • Knowing how to hold onto the idea throughout comms development using media and comms planning to strengthen the idea.

As a Junior Strategist, In This Area:

⟶You’re building a point of view on what brilliant creative looks like.

⟶You’re a magpie, looking at lots of places for creative inspiration.

⟶You’re fully immersed in UK culture, up to date with latest artists, music, games, platforms, trends etc.

⟶You’re familiarising yourself with the creative brief and creative briefings, starting to develop your own task briefs.

Skills

strategy
business
data
research
insights
creative
presentation
storytelling