Manager - Paid Social, Casino

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are seeking a results-driven Manager, Paid Social - Casino to execute and optimize our paid social advertising efforts within the real money gaming space, with a primary focus on online casino. In this role, you will manage day-to-day campaign operations with our hands on keyboard agency and help develop data-driven paid social media campaigns to drive new player acquisition, retention, and revenue growth across casino gaming verticals including slots, table games, and live dealer experiences.

Key Responsibilities

Campaign Management & Execution:

• Execute and optimize, in conjunction with our paid social AOR, campaigns across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Reddit, YouTube, and emerging channels, with focus on promoting casino games and experiences
• Manage campaign strategy, audience optimization, and creative testing specifically for casino gaming verticals (slots, table games, live dealer)
• Collaborate with creative teams to ensure ads are engaging, on-brand, and tailored to the online casino gaming audience while maintaining compliance with gambling advertising regulations
• Manage, budget adjustments, and performance optimizations based on real-time data and casino player behavior insights

Analytics & Performance Optimization:

• Analyze campaign performance using key metrics (e.g., CPI, ROAS, LTV, new player conversion rates) and make data-driven decisions to improve ROI across casino gaming products
• Execute A/B testing strategies to continuously improve ad performance and audience targeting for different casino game categories and player segments
• Collaborate with data science and analytics to build performance reports and present findings to senior leadership, including insights on casino player acquisition trends and lifetime value optimization
• Identify optimization opportunities and implement solutions to meet or exceed KPI targets for casino player acquisition and engagement

Strategy Support:

• Contribute to the development of comprehensive paid social strategies aligned with casino business goals and player acquisition targets
• Research emerging trends, technologies, and platforms in social media advertising to keep casino campaigns competitive and compliant
• Support strategic planning initiatives and provide tactical recommendations based on casino campaign insights and player behavior data
• Assist in identifying new growth opportunities across platforms and casino player audience segments

Team Collaboration & Development:

• Manage and mentor Paid Social Coordinator - Casino, providing guidance on best practices and optimization techniques specific to casino gaming campaigns
• Partner with cross-functional teams, including product marketing, analytics, game developers, and CRM / promo teams to align casino-focused paid social efforts with broader marketing goals
• Support team training initiatives and knowledge sharing across the paid social team
• Assist in building processes and documentation to improve team efficiency and ensure compliance with casino gaming advertising requirements

Budget Management:

• Manage assigned campaign budgets, ensuring efficient allocation of resources to achieve performance goals across casino gaming verticals (slots, table games, live dealer experiences)
• Monitor spend pacing and provide regular reporting on casino campaign performance and scaling opportunities
• Support budget planning and forecasting initiatives in collaboration with senior leadership, with focus on casino player acquisition costs and lifetime value optimization
• Optimize budget distribution across platforms based on performance data and casino gaming strategic priorities

What are we looking for?

Experience:

• 3-5 years of experience in paid social advertising, with at least 1-2 years managing campaigns independently
• Experience with app acquisition campaigns preferred, particularly in casino gaming, real money gaming, or other regulated industries
• Previous experience working in sensitive categories where targeting may be limited by publisher rules is a plus, especially gambling/casino advertising
• Demonstrated track record of meeting or exceeding performance KPIs (CPA, ROAS, LTV, first deposit rates) in casino or gaming verticals

Technical Skills:

• Strong proficiency in running app acquisition campaigns across Meta, TikTok, Snapchat, and Reddit Ads with focus on CPA optimization balanced by ROAS targets for casino gaming verticals
• Understanding of iOS 14.5+ attribution challenges and experience navigating SKAN limitations across paid channels, particularly for casino gaming apps
• Experience with audience segmentation and familiarity with MMP platforms (AppsFlyer preferred) and analytics tools (Amplitude,Tableau, PowerBI) for casino player tracking
• Proficiency in Excel/Google Sheets for campaign analysis and reporting, including casino-specific metrics like deposit conversion rates and player retention

Preferred Qualifications

• Bachelor's degree in Math, Data and Life Sciences, and Marketing
• Understanding of mobile app attribution and measurement frameworks for casino gaming apps
• Previous experience in real money gaming, online casino, social casino, or similar regulated gambling industries
• Knowledge of gambling advertising regulations and compliance requirements across different jurisdictions
• Familiarity with casino game mechanics, player lifecycle management, and responsible gambling practices

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)