B2B Growth Marketing Manager

The B2B Marketing Manager will play a pivotal role in shaping our dealer-focused marketing strategy. Our client requires someone who thrives on data-driven decision-making, experimentation, and resilience in an industry where this approach hasn't been done before. This role requires a subscription business mindset, focusing on customer segmentation, continuous validation, and innovative marketing campaigns to drive dealer acquisition, engagement, and retention. Customer Profiling & Segmentation Validation: Continuously validate & refine the B2B dealer segmentation based on behavioral and transactional data Conduct regular market research & customer feedback loops to ensure our B2B marketing remains relevant & personalized. Identify opportunities to tailor marketing messaging, offers, and touchpoints to different dealer segments Understanding Dealer Needs & Optimizing the Experience: Develop a deep understanding of dealership pain points, challenges, and motivations Work closely with sales, product, and customer success teams to enhance the dealer journey Shape value-driven messaging that resonates with dealers of all sizes (independent, franchise, and large dealer groups) Test, Learn & Iterate Growth Marketing Campaigns: Implement a test-and-learn approach to marketing, constantly optimizing for engagement, conversion, and retention Experiment with multi-channel campaigns (email, paid media, direct outreach, referral programs, etc.) Develop data-backed marketing playbooks that can scale dealer acquisition & retention efforts Driving Creativity & Innovation in B2B Marketing: Bring fresh, out-of-the-box ideas to stand out in an industry where traditional marketing dominates Conceptualize and execute creative subscription-focused campaigns that drive dealer sign-ups & loyalty Craft compelling storytelling and content strategies that communicate our clients unique value to dealers. Resilience & Adaptability in an Untapped Market: Be comfortable navigating uncertainty—this level of data-driven B2B marketing in automotive is new, and there's no blueprint. Embrace an iterative approach to learning what works and what doesn't Have the grit & determination to pioneer marketing strategies in an industry that hasn't seen this level of sophistication before.

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