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B2B Growth Marketing Manager

Min Experience

5 years

Location

Dubai, United Arab Emirates

JobType

Permanent

About the job

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About the role

The B2B Marketing Manager will play a pivotal role in shaping our dealer-focused marketing strategy. Our client requires someone who thrives on data-driven decision-making, experimentation, and resilience in an industry where this approach hasn't been done before. This role requires a subscription business mindset, focusing on customer segmentation, continuous validation, and innovative marketing campaigns to drive dealer acquisition, engagement, and retention. Customer Profiling & Segmentation Validation: Continuously validate & refine the B2B dealer segmentation based on behavioral and transactional data Conduct regular market research & customer feedback loops to ensure our B2B marketing remains relevant & personalized. Identify opportunities to tailor marketing messaging, offers, and touchpoints to different dealer segments Understanding Dealer Needs & Optimizing the Experience: Develop a deep understanding of dealership pain points, challenges, and motivations Work closely with sales, product, and customer success teams to enhance the dealer journey Shape value-driven messaging that resonates with dealers of all sizes (independent, franchise, and large dealer groups) Test, Learn & Iterate Growth Marketing Campaigns: Implement a test-and-learn approach to marketing, constantly optimizing for engagement, conversion, and retention Experiment with multi-channel campaigns (email, paid media, direct outreach, referral programs, etc.) Develop data-backed marketing playbooks that can scale dealer acquisition & retention efforts Driving Creativity & Innovation in B2B Marketing: Bring fresh, out-of-the-box ideas to stand out in an industry where traditional marketing dominates Conceptualize and execute creative subscription-focused campaigns that drive dealer sign-ups & loyalty Craft compelling storytelling and content strategies that communicate our clients unique value to dealers. Resilience & Adaptability in an Untapped Market: Be comfortable navigating uncertainty—this level of data-driven B2B marketing in automotive is new, and there's no blueprint. Embrace an iterative approach to learning what works and what doesn't Have the grit & determination to pioneer marketing strategies in an industry that hasn't seen this level of sophistication before.

About the company

With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers. Our resourcing and smart services help you to realize tomorrow's potential. Discover the amazing things possible when you bring the right people and the right technologies together.

Skills

B2B marketing
growth marketing
demand generation
customer profiling
behavioral analysis
lifecycle marketing
data-driven decision-making
marketing automation
CRM
performance tracking
SEO
PPC
social media marketing
lead generation
customer acquisition
content marketing
data visualization
strategic thinking
HubSpot