Customer & CRM Analyst

As the Customer & CRM Analyst, you will be responsible for analyzing customer data and drive the CRM agenda, ensuring an effective utilization of CRM data to enhance customer relationships, improve customer experience and drive business growth. Your role involves overseeing data management, implementing CRM strategies based on Global guidelines and collaborating with cross-functional teams to leverage customer data for targeted marketing campaigns and personalized customer interactions across paid and owned activities. In addition, you will play a key role in optimizing customer engagement, retention, and loyalty through the effective use of CRM tools and analytics. You have strong consumer and customer focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer, customer behaviour and how that impacts customer experience & engagement and future business value. As an experienced analyst, you enjoy working on a strategic level with data and visualization to perform your analysis and reporting, turning insights into actions and presenting your findings and recommendation in a clear way to stakeholders across functions.

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.