Senior Product Designer, Consumer Money

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About The Role

As a Senior Product Designer on Consumer Money, you’ll play a pivotal role in scaling our financial services for workers, ensuring they are easy to discover, understand, and use. You'll craft high-quality, intuitive end-to-end experiences that drive conversion, engagement, and trust. Partnering closely with a dedicated pod of Product, Engineering, Data Science, and Marketing teammates, you'll influence strategy, build alignment, and ensure executional excellence. We thrive on customer research and data-driven decisions, balancing immediate impact with long-term vision. If you're a strategic, customer-obsessed designer who loves tackling complex problems and delivering exceptional experiences, we’d love to hear from you! This role reports to the Head of Design for New Revenue Streams.

About The Team

The Consumer Money team elevates the value of work and the impact of income for our users. We craft financial tools designed to empower individuals paid through our platform, offering them greater control, increased confidence, and more money from every hard-earned paycheck. Growing from a startup team to a scaled organization, our team not only supports millions of users, but also drives millions of dollars in ARR. As critical contributors to Gusto’s rapidly evolving financial services offerings, we sustain and expand multiple product lines geared towards enhancing our customers' financial lives by making a tangible difference in how people manage and perceive their finances.

Here’s What You’ll Do Day-to-day

• Develop a deep understanding of the different customers we serve, and how their varying needs translate into product requirements.
• Collaborate cross-functionally by partnering with Product, Engineering, Data Science, Marketing, and other functions to understand customer problems and identify opportunities.
• Design holistic customer journeys by crafting end-to-end experiences, frameworks, and principles that guide teams in delivering exceptional products.
• Validate solutions with research by ensuring designs are informed by rigorous analysis, data, and customer support insights.
• Balance an iterative approach and urgency to solve customer pain with ensuring that short term improvements ladder up to long-term vision.
• Hold high standards for the customer experience, including partnering with engineering partners to deliver experiences that are bug free, performant, accessible, and responsive.
  
  

Here’s What We're Looking For

• 6+ years of product design experience, ideally in consumer fintech or a similar domain.
• Proven track record of crafting end-to-end experiences, from concept to execution.
• Customer-focused mindset that translates deep user insights into impactful design solutions.
• Comfortable with ambiguity, and driving clarity in ambiguous spaces.
• Hands-on builder who is a craftsperson at heart, and always sweats the details.
• Growth mindset, optimizing user acquisition, activation, and retention with conversion-focused design.
• Data-driven, using analytics and A/B testing to iterate and refine user experiences for growth.
• Rapid prototyping and agile iteration: able to test ideas quickly and refine solutions based on feedback.
• Embrace strategic and business-focused thinking, ensuring design choices align with customer needs and business goals.
• Strong communication skills to explain design decisions, articulate tradeoffs, and drive cross-functional alignment.
• Strong opinions loosely held, and a willingness to constructively debate scope and tradeoffs to build alignment and unblock work.
  
  

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $129,000/yr to $175,000/yr in Denver & most remote locations, and $156,000/yr to $194,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.