Website:
becchit.ai
Job details:
Go-To-Market (GTM) Associate — BenchIT.AI
Location: India (remote), working US Eastern Time (EST) hours
Type: Part-time, 20–30 hrs/week
Duration: 3–6 months, with a path to full-time
Experience: 1+ year at a startup
Compensation: Open, based on experience
About BenchIT.AI
BenchIT.AI is an AI-powered bench marketplace for the IT staffing world. Today, staffing vendors market their bench consultants through email hotlists, and recruiters dig through crowded inboxes to find them. BenchIT.AI replaces that with one place where agencies publish bench talent, companies post open requirements, and AI matching connects the two.
We're in beta. Vendors already receive a pre-built private bench prepared from the hotlists they send us, so they can claim it and go live in minutes instead of starting from an empty signup form. Now we need to get that in front of the right people, learn what makes them convert, and turn it into a repeatable growth engine.
The role
You'll work directly with the founder to build BenchIT.AI's go-to-market from the ground up. This is a hands-on role: you'll research the market, talk to users, run outreach experiments, and measure what works. You'll see your work move real numbers on our dashboard (company sign-ups, claimed benches, published candidates, posted requirements) within weeks, not quarters.
What you'll do
· Map the market. Build and maintain a target list of C2C / IT staffing vendors, implementation partners and direct clients, segmented by size, tech focus and geography.
· Drive vendor activation. Run the claim-your-bench outreach: personalize invitations, follow up, and track who claims, confirms and publishes candidates.
· Talk to users. Set up and run short discovery calls with recruiters, bench sales teams and hiring managers. Write up what they need, what blocks them and what they'd pay for.
· Run outreach experiments. Test email sequences, LinkedIn outreach and posts in staffing communities. Track open, reply and conversion rates, and keep what works.
· Create GTM content. Draft one-pagers, short demo scripts, LinkedIn posts and FAQ copy that explain BenchIT.AI in plain language.
· Size the opportunity. Research competitors and alternatives (hotlists, job boards, vendor management systems), and help shape positioning, pricing tiers and the ideal customer profile.
· Report weekly. Keep a simple funnel tracker (leads → contacted → claimed → active), and share a short weekly summary of numbers, learnings and next experiments.
What we're looking for
· At least 1 year of experience at a startup, ideally in sales, growth, marketing or business development
· Degree in business, marketing, economics, engineering or a related field (or equivalent experience)
· Able to work US Eastern Time (EST) business hours from India, overlapping with US vendors and clients
· Clear, concise writer who can draft a cold email someone actually answers
· Comfortable picking up the phone or a video call with a stranger
· Organized and data-minded: you like spreadsheets, funnels and knowing why a number moved
· Self-starter who can turn an open-ended goal ("get 50 vendors active") into a plan and run it
· Curious about AI, recruiting and how B2B marketplaces grow
Nice to have
· Exposure to IT staffing, recruiting, C2C or bench sales
· Experience with a CRM or outreach tools (HubSpot, Apollo, LinkedIn Sales Navigator or similar)
· Experience selling to or marketing for US-based customers
· Basic SQL, Excel or Google Sheets analysis
What you'll get
· Direct mentorship from the founder and a real seat in product and strategy decisions
· Ownership of measurable outcomes you can point to in future interviews
· Hands-on experience launching a B2B AI marketplace from beta
· Fully remote from India, working with a US-facing team
· Open compensation, matched to your experience
· A strong reference, and a possible path to a full-time growth role
How to apply
Send your resume and a short note (3–5 sentences) to bench@benchit.ai with the subject line "GTM Associate — BenchIT.AI". In your note, tell us how you'd get the first 25 staffing vendors to try a new platform.
BenchIT.AI is an equal opportunity employer
Click on Apply to know more.