All-in-One Marketing Manager (IT Business Enablement / Adoption)

Gruve

Experience: 8+ yrs
Location: India
Job type: Full-time

Required skills

Midjourney
Adobe Firefly
Runway
ChatGPT

About the role

About Gruve

Gruve is an innovative software services startup dedicated to transforming enterprises to AI powerhouses. We specialize in cybersecurity, customer experience, cloud infrastructure, and advanced technologies such as Large Language Models (LLMs). Our mission is to assist our customers in their business strategies utilizing their data to make more intelligent decisions. As a well-funded early-stage startup, Gruve offers a dynamic environment with strong customer and partner networks.

About the Role

Modern enterprise IT is no longer just infrastructure it's a product portfolio. Our team owns internal platforms, applications, and AI-enabled tools used across the company. Getting value from these products depends not just on building them, but on how they're packaged, communicated, and adopted

This role sits within IT's Business Enablement, Marketing & Adoption team purpose-built to bridge that gap: turning IT capabilities into compelling internal stories that drive real user adoption.

Key Responsibilities

Plan and execute internal campaigns across channels from initial brief to final delivery, with full ownership of timelines and outcomes
Create multi-format content independently copy, graphics, and short-form video without relying on a dedicated creative team
Leverage AI tools actively and strategically to accelerate production, enhance quality, and scale content output
Develop adoption-focused messaging strategies that move users from awareness to behavior change, not just awareness
Track campaign performance and iterate based on data identifying what's working and optimizing continuously

Basic Qualifications

A true generalist creative you can concept, design, write, and ship without a team behind you
Minimum of 8+ years of experience in marketing, internal communications, product marketing, or a closely related field
Proven experience in internal communications, product marketing, change management, or a closely adjacent function
Adoption-minded by default you understand that a great product no one uses is a failed product
Agile and adaptive you're comfortable shifting priorities without sacrificing quality
Strong written and visual communication skills across both long-form and short-form formats

Preferred Qualifications

A strong visual aesthetic and an instinct for what 'good' looks like across design, copy, and motion
A portfolio or digital presence that demonstrates your range design, writing, campaigns, or all three
Hands-on experience with AI-assisted content creation tools (Midjourney, Adobe Firefly, Runway, ChatGPT, etc.)
Familiarity with enterprise IT environments, internal product launches, or digital transformation initiatives

Why Gruve

At Gruve, we foster a culture of innovation, collaboration, and continuous learning. We are committed to building a diverse and inclusive workplace where everyone can thrive and contribute their best work. If you’re passionate about technology and eager to make an impact, we’d love to hear from you.

Gruve is an equal opportunity employer. We welcome applicants from all backgrounds and thank all who apply; however, only those selected for an interview will be contacted.

About Gruve

Provides enterprise AI infrastructure and autonomous software agents.

This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.