Univest
Website:
univest.in
Job details:
We are looking for a highly analytical Strategy Manager – Growth & Retention from Tier-1 institutes (IIT / NIT / IIIT / BITS) with experience in CRM, lifecycle marketing, and user analytics.
Key Responsibilities
- Own CRM and retention strategy across the user lifecycle (onboarding → activation → engagement → retention → reactivation).
- Design and execute push notifications, in-app messaging, and lifecycle journeys using CleverTap / MoEngage.
- Analyze user funnels, cohorts, and behavioral data to identify drop-offs and growth opportunities.
- Build behavior-based segmentation and targeted engagement campaigns.
- Run A/B experiments and iterative tests to improve retention, feature adoption, and engagement.
- Work closely with Product, Growth, and Analytics teams to translate insights into scalable lifecycle strategies.
- Track and improve key metrics including activation rate, engagement, retention, and campaign conversion.
What We’re Looking For
- 3–4 years of experience in growth, lifecycle marketing, CRM, or retention roles for B2C apps.
- Hands-on experience with CleverTap, MoEngage, or similar lifecycle platforms.
- Strong analytical ability with experience in funnel analysis, cohort analysis, and user behavior insights.
- Experience driving push notifications, user segmentation, and lifecycle automation.
- Ability to translate data insights into scalable engagement strategies.
- Strong ownership mindset and comfort working in a fast-paced product environment.
Click on Apply to know more.