Honasa Consumer Ltd.
Website:
honasa.in
Job details:
Role Overview:
We are looking for a data-driven and execution-focused Growth Marketing Manager to drive revenue growth, customer retention, and operational efficiency across our EBO (Exclusive Brand Outlet) channel. This role demands strong cross-functional collaboration, campaign planning, and a sharp eye on ROI from offers, seasonal promotions, and repeat customer programs.
Key Responsibilities:
- Offer & Promotions Strategy:
Own end-to-end planning and execution of in-store promotional campaigns, product offers, and bundling strategies to drive footfall, conversions, and category growth.
- Discounting & Margin Control:
Monitor and optimize discounting structures to ensure profitability while supporting sell-through; work closely with finance and merchandising teams to track impact.
- Customer Repeat & Retention Drives:
Design and execute loyalty and reactivation campaigns to drive repeat purchases from existing customers using in-store CRM data and insights.
- Operations & Store Growth Levers:
Collaborate with retail ops to implement growth enablers (e.g. staff incentives, conversion targets, ATV/NOB boosters) and drive consistency in execution across stores.
- Seasonal & Tactical Planning:
Build and calendarize high-impact seasonal campaigns and local store events in sync with product launches, festivals, and retail opportunities to maximize channel sales.
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