Website:
lelamer.com
Job details:
Lelamer is a premium, made-to-order women’s fashion brand built on slow fashion, natural fabrics, and limited-edition design.
We are not a fast fashion label.
We don’t follow trends.
We create pieces that are intentional, breathable, and crafted with precision.
Now, we’re looking to build our organic growth engine.
✨ About the Role
This is not a traditional SEO role.
You won’t be writing 50 blogs or chasing backlinks.
You’ll work directly on what matters:
- Product pages
- Collections
- High-intent content
- Organic traffic that converts
Your goal is simple:
Turn organic traffic into consistent daily sales.
🎯 What You’ll Do
- Optimize product pages for high-intent search (fabric, fit, occasion)
- Build and scale SEO-driven collection pages (party wear, co-ords, etc.)
- Identify niche, high-converting keywords (not generic traffic keywords)
- Create content that drives product discovery and purchase
- Improve internal linking and site structure for better rankings
- Work on visual SEO (image optimization, Pinterest strategy)
- Track performance: rankings, traffic, and most importantly — revenue
🧠 What We’re Looking For
- 2–4 years experience in SEO or organic growth (D2C/eCommerce preferred)
- Strong understanding of search intent and buyer behavior
- Experience optimizing product or category pages (not just blogs)
- Ability to think like a growth operator, not just an SEO executor
- Someone who cares about outcomes, not just reports
➕ Bonus (Nice to Have)
- Experience in fashion or lifestyle brands
- Pinterest / visual search experience
- Basic understanding of conversion optimization (CRO)
❌ Not a Fit If
- You focus only on backlinks or traffic numbers
- You rely on outdated SEO tactics
- You don’t understand how SEO connects to revenue
📊 How We Measure Success
- Organic-driven sales (primary)
- Product and category keyword rankings
- Conversion rate from organic traffic
🌿 Why Lelamer
- Work directly with the founder (fast decisions, no layers)
- Build something from 0 → 1 (real ownership)
- Be part of a brand rooted in quality, not volume
- Freedom to experiment and implement
💼 Engagement
- Freelance / Part-time (initial 3 months)
- Remote
- Opportunity to scale into a long-term role
If this sounds like your kind of work,
send us:
- 2–3 examples of product/category pages you’ve optimized
- A short note on how you would grow organic sales for a fashion brand
We care more about thinking than resumes.
—
Lelamer
Confident, curated, and consciously premium.
Click on Apply to know more.