Parity Cube Pvt. Ltd.
Website:
paritycube.com
Job details:
As a User Acquisition Specialist, you’ll drive cost-efficient user growth across the website and in-house channels like Telegram and WhatsApp through tie-ups, influencer marketing, paid ads, referrals, and BTL-led acquisition strategies.
- Own end-to-end user acquisition across tie-ups, college outreach, influencers, paid ads, referrals, and social subscriber growth.
- Build and manage co-promotional partnerships with apps, brands, platforms, and communities to drive conversions.
- Execute campus ambassador programs, college activations, and student-led growth initiatives.
- Manage influencer collaborations from scouting and briefing to performance tracking against sign-up targets.
- Run and optimise paid campaigns across Google, Meta, Telegram, and app install channels with strong audience targeting and creative planning.
- Track CAC, CPI, ROI, sign-up volumes, and registration-to-transaction conversions through regular reporting and funnel analysis.
- Monitor acquisition funnels daily, identify drop-offs, and coordinate with product/tech teams to improve conversions.
- Ideal candidate has growth/performance marketing experience, strong partnership exposure, hands-on ads expertise, analytical skills, and familiarity with tools like GA4, Appsflyer/Adjust, UTMs, Quora/X Ads, Reddit, and marketing automation tools.
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