Website:
rempact.com
Job details:
Position: Growth Marketing Specialist
Location: Gurugram (Remote)
️ Working Days: Monday to Friday
Experience Required: 4+ years
Key Responsibilities
- Paid Channel Execution
- Plan, launch, and optimize paid campaigns on LinkedIn Ads and Google Ads (Search & Display)
- Develop audience targeting strategies, ad creatives, and copy focused on US B2B prospects
- Manage campaign budgets, bid strategies, and continuously optimize for lower CPL and higher conversion rates
- Build and test landing pages optimized for lead capture and conversion
- Organic & Community-Led Growth
- Drive inbound leads through forums (Reddit, Quora, industry communities), social media engagement, and content distribution
- Identify high-intent communities and conversations where prospects are actively seeking solutions
- Create valuable content and engagement strategies that generate organic interest and inbound leads
- Leading Organic growth along with an SEO expert team.
- Experimentation & Optimization
- Run rapid A/B tests across channels, messaging, audience segments, and creative formats
- Adopt a fail-fast approach - quickly identify losing campaigns and double down on winners
- Analyze data to uncover insights: what messaging resonates, which channels deliver quality leads, what conversion points need optimization
- Document learnings and build a repeatable playbook of high-performing tactics
- Setup, Reporting, Insights & Conversion Rate Optimization
- Set up campaigns, tracking pixels, conversion events, and attribution from ground zero.
- Implement UTM tracking, CRM integration, and lead qualification frameworks
- Build analytics dashboards to monitor key metrics: leads generated, CPL, conversion rates, channel performance. Track and report weekly/monthly on lead volume, cost per lead, channel ROI, and conversion metrics
- Create or adapt landing pages, ad creatives, and email sequences (using templates/tools as needed)
- Optimize landing pages, forms, and funnels to maximize engagement and conversions. Identify bottlenecks in the audience journey and implement solutions to improve performance.
- Provide actionable recommendations to optimize budget allocation and campaign strategy
- Collaborate with internal teams to ensure lead quality and alignment with sales objectives.
Requirements
Required Experience
- 4+ years of hands-on experience running performance marketing campaigns with proven lead generation results
- Demonstrated success with LinkedIn Ads and Google Ads (Search & Display)
- Experience in community marketing, forum engagement, or organic social media lead generation
- Track record of targeting US or North American markets (understanding of timezone, messaging, and buying behavior)
- Proven ability to work with limited budgets and deliver ROI through scrappy, creative tactics
Technical Skills
- Proficiency with LinkedIn Campaign Manager, Google Ads, Google Analytics 4
- Experience with CRM tools (HubSpot, Salesforce, Zoho, or similar) and marketing automation platforms
- Comfortable setting up conversion tracking, UTM parameters, pixels, and analytics dashboards
- Basic understanding of SEO principles, keyword research, and content optimization
- Familiarity with landing page builders (Unbounce, Webflow, WordPress) or ability to use templates effectively
- Bonus : Experience with ad creative tools (Canva, Figma) or basic design skills
Soft Skills & Mindset
- Problem solver : Can figure things out independently with minimal hand-holding; resourceful when stuck
- Builder mentality : Comfortable setting up systems, processes, and campaigns from scratch without ready-made playbooks
- Experimental mindset : Not afraid to test new ideas, fail fast, learn from data, and iterate quickly
- Data-driven : Makes decisions based on metrics and evidence, not assumptions or gut feeling
- Scrappy & resourceful : Can achieve strong results with lean budgets and limited resources
- Self-starter : Takes ownership, drives initiatives forward, and doesn't wait for instructions
- Clear communicator : Can articulate what's working, what's not, and why - backed by data
Why You’ll Love This Role
- Full ownership & freedom to experiment: End-to-end control of the lead generation engine with minimal oversight. Opportunity to own marketing campaigns from strategy to execution and directly see measurable impact.
- Direct impact: Your work directly influences pipeline, revenue, and business growth
- Fast-paced learning: Exposure to multiple channels, rapid experimentation, and US market dynamics. Full mentorship and fast-paced environment that values innovation, experimentation, and results.
- Flexibility: Remote work with flexible hours
Ideal Candidate
You're a
doer, not just a planner
Click on Apply to know more.