Applova Inc.
Website:
applova.io
Job details:
Applova is a US-based restaurant technology company helping restaurants increase direct digital sales through online ordering, branded apps, kiosks, and POS-connected experiences.
We are expanding our growth team in Chennai and hiring a hands-on Growth Marketing Specialist to manage and scale paid acquisition across SMB and mid-market segments in the U.S. market.
What You’ll Do- Manage and optimize Google Ads and Meta campaigns targeting U.S.-based businesses
- Execute structured experiments across keywords, creatives, audiences, and landing pages
- Improve ROAS, CAC, and lead quality
- Maintain accurate tracking across ad platforms, GA4, and CRM
- Deliver clear weekly/monthly performance reports
- Collaborate with Sales to improve pipeline quality and conversion
What We’re Looking For- 3–5 years of hands-on paid media experience
- Strong execution expertise in Google Ads and Meta
- Solid understanding of ROAS, CAC, LTV, and pipeline contribution
- Experience marketing to SMB or mid-market businesses in the US
- Strong analytical and ownership mindset
- Ability to work on U.S. time-zone aligned projects when required
Preferred: B2B SaaS or multi-location marketing experience.
What Success Looks Like- Paid channels consistently generate qualified pipeline
- Cost efficiency improves over time
- Clear reporting that leadership can rely on
Competitive compensation aligned with market standards and performance impact.
Click on Apply to know more.