the EleFant
Website:
theelefant.com
Job details:
About the EleFant
The EleFant is India's fastest-growing toy subscription platform — a membership to play. We give 5,000+ families across India access to 1,000+ premium, sanitised toys and books at a fraction of the cost of buying, with unlimited swaps, damage waiver, and free delivery. We are on a mission to make every Indian child's playtime smarter, more sustainable, and endlessly exciting.
We are now building the growth engine that takes us from 5,000 to 50,000 subscribers. This role is the cornerstone of that mission.
The Role
As Growth Marketing Manager, you will own the entire paid and organic acquisition funnel — from the first Meta video view to the subscription confirmation call. You will work directly with the founders, manage a growing ad budget, brief the creative team, and partner with the inside sales team to close the loop between lead quality and conversion. This is a high-ownership, high-visibility role with a clear path to VP Marketing as we scale.
What will you own
Paid acquisition — Meta, Google, YouTube
• Plan, execute and optimise full-funnel Meta campaigns — Awareness, App Install, Lead Gen, and Conversion
• Scale monthly ad budget from ₹8L to ₹25L+ while maintaining CAC below ₹1000
• Manage creative testing — brief the team, analyse ThruPlay rates, identify winning hooks, iterate fast
• Build and manage custom audiences, lookalikes, and retargeting pools across all funnel stages
• Run structured A/B tests on creatives, audiences, landing pages, and CTAs
Lead funnel and inside sales partnership
• Work with the inside sales team to track lead-to-subscription conversion rate per campaign type
• Define lead quality benchmarks — distinguish high-intent app installs from cold form fills
• Set up lead scoring and routing so the sales team calls the right leads within 30 minutes
• Reduce cost per qualified lead (not just cost per lead) as the primary efficiency metric
Organic and content growth
• Drive SEO strategy for theelefant.ai — keyword research, content briefs, on-page optimisation
• Grow the Champion referral programme — design incentives, track referral CAC vs paid CAC
• Manage influencer and parenting community partnerships for organic reach
Analytics and reporting
• Own the marketing dashboard — daily CAC, ROAS, CPL, lead-to-sub rate, funnel drop-off by stage
• Set up Meta Pixel, Conversions API, and app event tracking end-to-end
• Present weekly performance reviews to founders with clear next actions
Who we are looking for
Must have
• 3–5 years in performance marketing, with at least 2 years running Meta campaigns end-to-end
• Proven experience scaling ad budgets — you have taken a campaign from ₹50k/month to ₹5L+ and can talk through exactly how
• Deep understanding of Meta's learning phase, audience fragmentation, auction dynamics, and creative testing
• Experience with app install campaigns and understanding of the install-to-conversion funnel
• Comfortable with Meta Ads Manager, Google Analytics, and at least one attribution or CRM tool
• Strong analytical instinct — you look at a CPM, CTR, and CVR together, not in isolation
Strong advantage
• Experience with D2C subscription brands or edtech/kidtech in India
• Hands-on with Meta Conversions API or server-side event tracking
• Have managed or collaborated closely with an inside sales team
• Familiarity with WhatsApp Business API for lead nurturing
• Basic SQL or ability to pull your own data without waiting for a data analyst
What you get
• Competitive CTC of ₹12–18 LPA based on experience
• Direct access to founders — weekly 1:1s, no bureaucracy between ideas and execution
• Full ownership of the marketing budget from day one
• Fast-track growth — as we hit 50 subscriptions/day, this role grows into VP Marketing
• Ahmedabad Location and independent environment to work
• The satisfaction of building something that genuinely changes how Indian families play
How to apply
Send your CV and a short note (max 200 words) answering this question:
You are given ₹5,000/day on Meta to generate annual subscription leads for a toy brand. Walk us through exactly how you would structure the campaign in the first 30 days.
Click on Apply to know more.