Skyleaf Consultants LLP
Website:
skyleafglobal.com
Job details:
📢 We’re Hiring | Demand Marketer
📍 Location: Remote
🗓 Work Mode: Flexible / Work from Office (as applicable)
💼 Experience: 4–8 Years (B2B SaaS / B2B Services / Demand Generation)
📞 Contact: SHAKSHI SINGH | 📧 shakshi@skyleaf.global | 📱 7521865318
🏢 Client: Confidential (B2B Marketing Services)
About the Role:
We’re seeking a Demand Marketer to build and scale demand generation for CRM and Lifecycle Marketing services. This is a senior IC role for someone who thrives in fast-paced environments, enjoys getting hands-on, and is excited to build the demand and ABM engine from scratch—not just run existing playbooks. You will be deeply focused on driving pipeline from CRM and Lifecycle Marketing leaders at global brands.
Key Responsibilities:
🛒 Demand Generation & ABM – Build and execute demand generation and ABM programs for CRM & Lifecycle marketing services; own account selection, segmentation, and messaging for target accounts; work closely with Sales to align on ICP, account lists, and pipeline targets; take full ownership of pipeline impact, not just lead volume.
📊 Growth Marketing & Channel Exploration – Experiment with new and unconventional channels beyond standard paid and email; identify where CRM and Lifecycle leaders actually engage (communities, platforms, formats); design and run structured experiments to validate new channels and scale what works; balance creativity with rigor—every experiment tied back to CPL, CPA, and pipeline quality.
📈 Campaign Execution & Budget Ownership – Own multi-channel campaigns across paid, owned, earned, and experimental channels; manage a meaningful marketing budget with freedom to test and iterate; allocate spend based on performance, efficiency, and pipeline contribution; track and report precise CPL and CPA metrics with a clear path to ROI.
📣 Measurement, Insights & Communication – Own funnel metrics from first touch to qualified pipeline; build clear reporting around CPL, CPA, and pipeline contribution; analyze channel-level performance and scalability; share concise insights and recommendations with internal stakeholders.
Requirements:
✅ 4–8 years of experience in Demand Generation / Growth Marketing
✅ Strong experience in B2B SaaS or B2B services environments
✅ Hands-on experience with ABM and ICP-driven marketing
✅ Proven ability to experiment, learn fast, and scale winning channels
✅ Strong analytical mindset with a bias toward measurable outcomes
✅ Comfort working as a senior IC in fast-paced setups
Preferred:
⭐ Curious, experimental, and growth-obsessed mindset
⭐ Comfortable with ambiguity and building from scratch
⭐ Equally excited by creative exploration and performance metrics
⭐ Motivated by ownership, impact, and visible business outcomes
📩 If you’re ready to build a demand generation engine from the ground up and drive measurable pipeline impact, let’s connect!
📧 shakshi@skyleaf.global | 📱 7521865318
Click on Apply to know more.