Website:
skilledsearch.co.uk
Job details:
Role: Growth & Performance Marketing Manager
Location: Mumbai, India (Hybrid)
Experience: 3-4 years of experience in paid media/performance marketing, with at least 2 years
Focused on hands-on campaign optimization.
About the role
Our Client is looking for a mid-senior performance marketer to own paid media and take app
engagement to the next level. You'll be building the paid growth engine for a brand-new category
from the ground up, so we're looking for someone entrepreneurial, comfortable with ambiguity, and genuinely energized by the challenge of getting more of India moving.
Key Responsibilities
• Own creative strategy and write sharp, insight-led creative briefs. This is a hands-on creative role, not a numbers-only seat: you'll help shape the storytelling direction, working closely with the content and design team to make sure creative actually converts.
• Act as a strong media planner, bringing experience in launching and scaling brand campaigns across channels – online and offline.
• Plan, execute and optimize paid media campaigns across Meta and Google while also providing inputs for on-ground impact.
• Own conversion campaigns end-to-end, from strategy through in-platform execution, with a strong focus on driving activation and engagement.
• Set up, QA, and maintain conversion tracking across Meta CAPI (Conversions API), Google
Firebase and MMPs, so we're never guessing, and every decision is grounded in clean data.
• Design and run full-funnel, omni-channel strategies that drive acquisition, activation, retention and reactivation, not just top-of-funnel volume.
• Build and execute lead generation campaigns for brand and performance objectives.
• Continuously test, analyse and optimize campaigns with CAC as a core objective, using a solid
Understanding of LTV and ARPU to guide budget and targeting decisions.
• Take initiative on platform changes, emerging opportunities and new tests; this is a proactive seat, not a reactive one.
• Use GA4 religiously: build custom reports and set up reporting dashboards (e.g., Looker Studio, Tableau, Power BI, Supermetrics) so performance is visible and actionable at all times.
Required Qualifications
- 3-4 years of experience in paid media/performance marketing, with at least 2 years focused on hands-on campaign optimization.
- Strong creative instinct: Able to write compelling creative briefs and shape storytelling direction, not just optimize what's handed to them.
- Proven track record managing and scaling paid media budgets of $50K+ per month across Meta and Google Ads.
- Experience running lead-generation campaigns for brands.
- Strong experience with conversion campaigns and hands-on conversion tracking setup, including Meta CAPI and Google Firebase.
- Comfortable owning both strategy and execution: able to build a paid media strategy, not just run campaigns handed to them.
- Understanding of omni-channel, full-funnel marketing, connecting acquisition through to retention and reactivation.
- Experience as a media planner, having launched and scaled brand campaigns.
- Fluent in GA4, comfortable building custom reports and reporting dashboards, and translating data into decisions.
- Clear communicator, comfortable syncing directly with senior leadership.
- An entrepreneurial, self-starting mindset: happy building the plumbing (tracking, reporting, process) as well as participating and contributing to creating a winning strategy, and comfortable in an early-stage, ground-up environment.
Nice to Have
• App marketing experience, particularly around activation and engagement campaigns.
• Hands-on experience working with MMPs.
• Agency background.
• A genuine interest/participation in physical activity, sport or wellness, and an instinct for Indian audiences and pop culture.
SkilledSearch is an equal opportunities provider. We celebrate diversity and are committed to creating an inclusive environment for all employees
Click on Apply to know more.