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Job details:
Growth Marketing Manager (B2B SaaS)
Location: Bengaluru
Mode of Work: In-Office (5 Days/Week)
Experience: 2–6 Years
Open Positions: 1
Company Type: Product
Industry: Consumer Internet / eCommerce / B2B SaaS
Company Size: Mid-Sized
Target Customers: B2B
Funding Stage: Series C
Roles & Responsibilities
1. Plan and execute end-to-end Go-to-Market (GTM) strategies for international B2B markets.
2. Generate and manage Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) across the complete marketing funnel.
3. Own and execute integrated demand generation campaigns to drive qualified pipeline and revenue.
4. Analyze marketing funnel performance and make data-driven decisions to improve campaign effectiveness.
5. Collaborate closely with Sales, Revenue Operations, and cross-functional teams to improve lead quality and conversion.
6. Manage and optimize marketing campaigns across multiple international geographies.
7. Utilize modern marketing technology stacks and AI-powered marketing tools to improve campaign efficiency.
8. Track campaign performance, marketing metrics, and ROI to continuously optimize results.
9. Drive pipeline-focused marketing initiatives aligned with overall business growth objectives.
Required Skills & Qualifications
1. 2–6 years of experience in B2B Marketing, with a strong focus on international markets.
2. Proven experience in generating and managing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
3. Experience owning Go-to-Market (GTM) planning and end-to-end campaign execution.
4. Strong understanding of marketing analytics and funnel performance metrics.
5. Ability to analyze campaign data and make informed business decisions.
6. Experience collaborating closely with Sales and Revenue teams.
7. Hands-on experience with modern marketing technology stacks and AI-driven marketing workflows.
8. Excellent communication, analytical thinking, and execution skills.
Nice to Have
1. Experience working in B2B SaaS or technology-driven organizations.
2. Exposure to international markets including:
APAC
EMEA
Americas
Key Skills
- Demand Generation
- Growth Marketing
- B2B Marketing
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Go-to-Market (GTM)
- Marketing Analytics
- Campaign Management
- Marketing Automation
- AI Marketing Tools
- Revenue Marketing
- Communication
- Decision Making
- Ownership
Ideal Candidate
The ideal candidate should:
1. Think beyond brand awareness and focus on pipeline generation and revenue growth.
2. Take ownership of marketing outcomes and be accountable for performance metrics.
3. Balance strategic planning with hands-on execution.
4. Collaborate effectively with Sales and Revenue teams.
5. Bring structure, clarity, and execution to ambiguous business situations.
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