Website:
jkipl.in
Job details:
Company Description Jinkushal Industries Limited (JKIPL) is a family-founded enterprise based in Raipur, Chhattisgarh, specializing in used and new construction equipment. With over 50 years of industry experience, JKIPL has evolved from contracting and equipment rentals into a trusted name in machinery exports. The organization focuses on delivering reliable, cost-effective solutions tailored to the operational needs of clients across varied terrains and applications. JKIPL maintains in-house capabilities for sourcing, warehousing, inspection, and logistics to ensure every machine is project-ready. This commitment to operational efficiency, timely delivery, and long-term value shapes the company’s partnerships and market reputation.
Role Description The Growth Marketing Manager is a full-time work-from-office role based in Raipur, Chhattisgarh. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, lead generation, campaign optimization, and marketing analytics. You will be responsible for planning and executing high-performing campaigns, improving customer acquisition, optimizing marketing spend, and collaborating with cross-functional teams to accelerate business growth.
Qualifications
- Candidates should possess skills in Growth Marketing and Marketing Automation to design, test, and scale data-driven campaigns.
- Candidates should possess skills in Marketing Analytics and Web Analytics to interpret performance data, optimize channels, and guide strategic decisions.
- Candidates should possess skills in Project Management to coordinate cross-functional initiatives, manage timelines, and deliver campaigns efficiently.
- Strong understanding of digital marketing channels (e.g., search, social, email), lead generation, and conversion optimization.
- Experience using marketing and analytics tools such as CRM platforms, marketing automation software, and analytics dashboards.
- Conduct A/B testing on creatives, landing pages, and audience segments.
- Monitor campaign performance using GA4, Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Set up and manage Meta Pixel, Google Tag Manager, Conversion API, and conversion tracking.
- Excellent communication, collaboration, and problem-solving skills.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience; experience in industrial/construction sectors is must.
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