ElevenX Capital
Website:
elevenxcapital.com
Job details:
Job Title: Marketing Manager (India-based)
Reports to: VP of Marketing (US) Experience: 810 Years
Location: Gurgaon (Onsite) Working Hours: 5:30 PM - 2:30 AM IST (8:00 AM - 5:00 PM EST) Job Type: Full-Time
Key Responsibilities:
1. GTM Strategy & Lead Generation
• Assist the VP of Marketing in developing and executing go-to-market (GTM) strategies for product launches and campaigns.
• Execute multi-channel lead generation campaigns across email, paid media, social media, webinars, and industry events.
• Work with internal and purchased lists to build targeted campaign audiences.
• Collaborate with the sales team to ensure timely lead follow-up and tracking.
2. Content & Collateral Development
• Create, update, and manage sales and marketing collateral including brochures, one-pagers, case studies, whitepapers, email templates, and PowerPoint presentations.
• Customize content for the North American higher education audience while maintaining brand consistency.
• Coordinate with global content and design teams to deliver required assets.
3. Events & Webinars
• Plan, manage, and support virtual and physical events (e.g., EDUCAUSE, webinars).
• Coordinate event logistics, promotional activities, speaker alignments, and post event follow-ups.
• Assist sales and customer success teams with event-based engagement and follow-ups.
4. Marketing Operations & HubSpot Management
• Own and manage HubSpot for campaign automation, lead nurturing, segmentation, and reporting.
• Maintain CRM data hygiene and create performance dashboards to report on key KPIs.
• Track and improve funnel conversions and marketing effectiveness.
5. Sales Enablement & Cross-functional Collaboration
• Work closely with sales to equip them with updated collateral and messaging.
• Support channel partner marketing initiatives, including upsell and cross-sell campaigns.
• Coordinate with product, sales, and marketing teams across geographies to align messaging and timelines.
6. Additional Support
• Support outbound efforts including BDR campaigns and RFP content.
• Assist with internal marketing project management and delivery tracking.
Qualifications:
• 5+ years of experience in a B2B marketing role; experience with North American or global markets (especially higher-ed) is highly preferred.
• Hands-on experience with HubSpot or equivalent marketing automation tools and CRMs.
• Strong content development skills and experience supporting sales with collateral.
• Excellent English communication skills (written and verbal).
• Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Experience in higher education marketing is a strong plus.
Click on Apply to know more.