CEDCOSS Technologies Private Limited
Website:
cedcoss.com
Job details:
We're Hiring | Growth Marketing Manager
WP Swings — A CEDCOSS Company
📍 Lucknow | Full-Time | Onsite | 3+ Years Experience
👤 Senior Individual Contributor | Reports to Head of Product
⚡ Immediate Joiners Preferred
About WP Swings : WP Swings builds premium WooCommerce plugins trusted by 50,000+ store owners worldwide. Our product suite includes Subscriptions for WooCommerce, Points & Rewards, RMA Return & Refund Manager, Gift Cards, Wallet System, and 20+ more plugins — all purpose-built to help WooCommerce merchants grow their revenue. We are a fast-moving product company with a strong engineering culture, an established customer base, and a 120,000+ contact email list. We are now looking for a sharp Growth Marketing Manager who can turn our existing assets into a full-scale revenue engine.
The Role: This is a senior individual-contributor role. You will own the full marketing funnel — organic acquisition, paid, email lifecycle, and conversion — with one clear mandate: grow plugin revenue.
You will have direct access to GA4, Google Search Console, Google Ads, Microsoft Clarity, and Mautic (CRM/automation). You will work closely with the dev and support teams to align releases, customer feedback, and campaigns into a single growth loop.
This is not a brand awareness role. Every decision you make should trace back to plugin sales.
What You Will Own:
📌 SEO & Content Strategy
→ Own the organic search strategy across all plugin product pages and the blog
→ Diagnose and fix CTR gaps
→ Build content clusters around WooCommerce use cases that rank for buyer-intent keywords, not just traffic
→ Optimize product page copy, meta titles, and structured data for non-branded keyword capture
📌 Email Marketing & Automation (Mautic)
→ Own all lifecycle email campaigns — onboarding, feature adoption, renewal, win-back, upsell
→ Build segmented drip sequences by plugin owned, purchase history, and engagement signals
→ Design and launch cross-sell campaigns between plugin segments
→ List growth is currently at zero new contacts/month — you will build the acquisition layer
📌 Paid Acquisition (Google Ads)
→ Build and manage Google Ads campaigns targeting bottom-of-funnel plugin keywords
→ Set up and optimize remarketing audiences based on product page visitors and trial users
→ Manage budget allocation across campaigns, keywords, and ad groups
📌 Conversion Rate Optimization
→ Analyze Clarity heatmaps and session recordings to identify drop-off points on product and pricing pages
→ Run A/B tests on CTAs, pricing page layout, and free-vs-pro comparison sections
→ Work with the dev team to implement UX improvements that lift free-to-pro conversion
📌 Analytics & Reporting
→ Own the GA4 dashboard — set up custom reports, funnel tracking, and event-based attribution
→ Maintain weekly performance reports across all channels with clear revenue attribution
→ Identify which channels are driving plugin trials and paid conversions — not just sessions
📌 AI-Powered Marketing Execution
→ Use AI tools (Claude, ChatGPT, Perplexity, or equivalent) as a daily execution layer — not occasionally, but as standard workflow
→ Use AI for first-draft content, email copy, ad variations, meta descriptions, and blog outlines — then edit for brand voice and accuracy
→ Use AI-assisted SEO tools (Surfer SEO, Clearscope, or similar) to build content that matches search intent
→ Use AI for competitor research, keyword clustering, and SERP analysis at speed
→ Leverage AI automation to build marketing workflows, segment audiences, and personalize campaigns at scale
→ Stay current — the AI tooling landscape changes monthly; you are expected to bring new tools to the team, not wait to be told
Must-Have Skills
✅ SEO — Technical + on-page + content strategy. Can explain why a product page with 8,000 impressions converts at 0.6% CTR and fix it
✅ Email Automation — Built full lifecycle sequences (onboarding, renewal, win-back) in Mautic, HubSpot, ActiveCampaign, or equivalent
✅ Google Ads — Managed plugin, SaaS, or software PPC campaigns from scratch. Knows negative keywords, Quality Score, ROAS targets
✅ GA4 — Beyond reading dashboards — can set up event tracking, custom reports, and funnel analysis
✅ Copywriting — Can write product page copy that converts technical users (WooCommerce store owners) without fluff
✅ Data Literacy — Makes decisions from numbers. Comfortable in GSC, GA4, and Ads Manager without hand-holding
✅ AI Tools — Uses Claude, ChatGPT, Perplexity, Surfer SEO, or equivalent tools daily. Can demonstrate how AI accelerates their output — not just aware of AI, actively fluent in it
Minimum experience: 3+ years in a growth or performance marketing role for a software, SaaS, or plugin product.
Nice to Have
→ Experience marketing WordPress or WooCommerce plugins specifically
→ Familiarity with the WooCommerce plugin buyer — store owners, developers, agencies
→ Affiliate and partner marketing in the WordPress ecosystem
→ LinkedIn B2B content experience
→ Basic knowledge of HTML/PHP sufficient to read plugin landing pages and suggest copy changes
How to Apply 👇
You can choose whichever works best for you:
🔗 Apply directly: https://www.cedcoss.com/careers/growth-marketing-manager
📩 Email HR directly: tulikayadav@cedcoss.com
📩 Or email your CV to: careers@cedcoss.com
Your next career move could start here. 🚀
#Hiring #GrowthMarketing #GrowthMarketingManager #WooCommerce #WordPress #DigitalMarketing #CEDCOSS #WPSwings
Click on Apply to know more.