Valarr.io
Website:
valarr.io
Job details:
We are looking for a D2C Growth Manager to own and scale our direct-to-consumer business on shop.cookdtv.com.
This is a high-ownership role responsible for net revenue, gross margin, and building a predictable monthly growth engine with healthy unit economics.
This role sits at the intersection of data, performance marketing, and creative execution.
Role Mandate
- Own D2C net revenue & gross margin
- Build a repeatable, predictable monthly growth engine
- Scale D2C to ₹2 Cr+ monthly run-rate in 2026 with healthy unit economics
- Reduce revenue volatility through hero SKUs and always-on growth structures
Key Responsibilities
Performance Marketing & Growth
- Own Meta Ads (Facebook & Instagram) end-to-end
- Own and optimize CAC, ROAS, MER, LTV, Contribution Margin
Plan and execute full-funnel growth:
- Acquisition
- Conversion optimization
- Retargeting
- Repeat purchases
Funnel, SKU & Cohort Ownership
- Identify and scale D2C hero SKUs
- Build bundle architecture to improve AOV and margins
- Expand cohorts:
- Tamil Nadu core audience
- Tamil diaspora
- North Indian consumers for South Indian meal solutions
Creative & Testing
- Own creative testing frameworks (angles, formats, hooks)
- Work closely with content & design teams
- Scale winning creatives while maintaining brand discipline
- Build strong testing → learning → scaling loops
Click on Apply to know more.