Website:
shaargold.com
Job details:
Growth & Marketing Lead
š Pune | Full-Time | On-site
This role is open to Freelancers and Consultants too, but it requires full ownership, attention, and end-to-end involvement.
Shaar Gold is a contemporary gold jewellery brand focused on lightweight, versatile and investable fine jewellery made to be worn everyday.
We are looking for a Growth & Marketing Lead who can own Shaarās marketing end-to-end across digital, offline, retail, print, PR, content, creators and community growth.
This is not just a social media role. This is a 360Ā° brand-building and growth role.
KEY RESPONSIBILITIES:
ā¢ā ā Build and execute overall marketing strategy across digital + offline + retail channels
ā¢ā ā Own brand communication, campaign messaging, and product launch narratives
ā¢ā ā Plan and execute content across all platforms (Instagram, Facebook, Pinterest, YouTube, Website, WhatsApp)
ā¢ā ā Shoot content, coordinate reels/video production, and guide visual direction for campaigns
ā¢ā ā Build creator-led growth via influencers, stylists, and local creators
ā¢ā ā Strategise and execute print marketing (brochures, store collaterals, mall branding, standees, inserts, flyers)
ā¢ā ā Drive store-led marketing through mall activations, in-store events, launch campaigns
ā¢ā ā Build local Pune presence via partnerships (cafes, salons, gyms, communities)
ā¢ā ā Support and drive PR initiatives (store launches, magazine features, editorial placements)
ā¢ā ā Build CRM & retention systems (WhatsApp, email, repeat purchase flows)
ā¢ā ā Convert store visitors ā followers ā CRM ā repeat customers
ā¢ā ā Coordinate with founders, designers, creators, agencies and freelancers
ā¢ā ā Proficient in using AI tools to enhance creativity, efficiency, and execution
IDEAL CANDIDATE:
ā¢ā ā 5ā8 years experience in DTC / fashion / jewellery / lifestyle / hospitality / consumer brands
ā¢ā ā Strong understanding of brand-building, content, creators, offline marketing, growth
ā¢ā ā Hands-on with content creation, shoots, visual storytelling, campaign execution
ā¢ā ā Strong taste and understanding of premium yet accessible branding
ā¢ā ā PR experience is a strong plus
ā¢ā ā Existing industry network (creators, stylists, media, agencies) is a strong plus
ā¢ā ā Comfortable in early-stage, high-ownership environments
ā¢ā ā Acts as a true brand advocate for Shaar
WHAT SUCCESS LOOKS LIKE:
ā¢ā ā Strong brand recall in Pune
ā¢ā ā Consistent digital + offline marketing output
ā¢ā ā Increased store footfall
ā¢ā ā Growing creator/influencer network
ā¢ā ā High-impact product launches & campaigns
ā¢ā ā Strong PR + magazine presence
ā¢ā ā Improved customer retention & repeat purchases
THIS ROLE IS FOR SOMEONE WHO CAN:
ā¢ā ā Think like a brand builder
ā¢ā ā Execute like an operator
ā¢ā ā Create like a storyteller
ā¢ā ā Represent Shaar like a true brand insider
Click on Apply to know more.