Inter IIT Cultural Meet
Website:
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Job details:
About PeakRoutine
We're building the AI biomarker coach Apple Watch users have been waiting for. Your watch tracks 25+ signals — HRV, sleep, recovery, training load — and tells you almost nothing about what to do with them. PeakRoutine closes that gap with personalized AI coaching grounded in your real data. We're a small team, post-TestFlight, preparing for a Product Hunt launch and our first real growth push.
The Role
You'll own go-to-market for PeakRoutine end-to-end. This is a builder role, not a manager role — you'll be the one writing the LinkedIn posts, sliding into the Reddit threads, scheduling the concierge calls, and refreshing the App Store screenshots. The founder will be in the trenches with you; we need a partner who can run channels independently and tell us what's working.
What You will actually Do
- Launch Product Hunt within the next 4 weeks. Build supporter list, line up a hunter, write the launch-day comment, run the day.
- Run concierge onboarding for early users — schedule calls, capture insights, pull testimonials, feed product feedback back to engineering.
- Drive content marketing on LinkedIn and X — long-form posts on biomarkers, HRV, recovery science. Some writing from scratch, some editing of founder drafts.
- Own community engagement in r/AppleWatch, r/Biohackers, r/QuantifiedSelf, Indie Hackers — authentic participation, no spam, no burner accounts.
- Source and close micro-influencer partnerships — Apple Watch reviewers, HRV creators, quantified-self bloggers. 5–10K to 50K follower range.
- Optimize App Store presence — keywords, screenshots, copy. Help us get into Apple's editorial pipeline.
- Instrument and report on growth — D1/D7/D30 retention by source, CAC by channel, what's working and what's not. Weekly numbers, no vanity metrics.
What we are looking for
- 2–4 years in growth or marketing roles at consumer apps, health/wellness brands, or early-stage startups. Bonus if you've worked on a subscription mobile app.
- Demonstrable track record running at least one Product Hunt launch (paid, side project, or otherwise) — show us the link.
- Strong writing in your own voice. We'll ask for samples.
- Comfortable in health/biohacking communities. You don't need to be a quantified-self person yourself, but you need to understand why someone tracks their HRV at 6am.
- Self-directed. We don't have time to manage a calendar of your tasks — you build the plan, we react and refine.
What's Bonus
- You wear an Apple Watch and have opinions about it.
- You've launched or grown a health/fitness app before.
- You can run lightweight ad experiments (Meta, Reddit, X) when we're ready to spend.
- Familiar with AI tools — we already automate parts of our pipeline with Claude and want a teammate who can extend that, not gawk at it.
Compensation
- Based on experience, 15–25 hrs/week to start.
- Path to full-time (salary + equity) within 3–6 months based on results.
How To Apply
Reach out to Linkdin
- A link to a Product Hunt launch you ran (or a comparable launch you owned).
- One paragraph on what you'd do in your first 30 days at PeakRoutine.
- Your favorite piece of writing you've published — yours, not ghostwritten.
Skip the cover letter. We'll respond within 5 business days.
Click on Apply to know more.