Muoro
Website:
muoro.io
Job details:
Why This Role Exists
Muoro has already built the hard part.
• A real data and AI execution stack — 10 layers, from unstructured document ingestion through to
production decision intelligence
• Enterprise clients in financial services — including a platform backed by Blackstone and Goldman
Sachs
• Deep Databricks specialisation — the most important data platform in the market right now
• a genuinely fresh positioning — mid-market FinServ and CPG, production AI, unstructured data,
outcomes not advisory
None of that is visible enough. That is the only problem this role exists to solve.
The problem is not capability. The problem is distribution. You are not here to run marketing. You are here to build Muoro's pipeline engine from scratch — and be accountable to one outcome: qualified meetings with decision-makers who have budget and a real problem.
What Success Looks Like
You will be measured on outcomes, not activity. Here is what the scoreboard looks like:
Milestone What It Looks Like -
- 30 Days Full ICP mapping complete. First content series live. Outbound sequences running. Databricks partner co-marketing call done.
- 60 Days 5+ qualified meetings generated from outbound. Founder LinkedIn at consistent cadence. First whitepaper or long-form asset published.
- 90 Days 15 qualified ICP meetings per month. 2–3 inbound content leads per week. Outbound reply rates at 5–10%. Pipeline visibility dashboard live.
- 6 Months Predictable pipeline engine across inbound + outbound. Muoro present in mid-market FinServ and CPG data conversations. GCC and PE-backed portco outreach programs active.
What You Will Own
1 — Content & Thought Leadership
Muoro's founders have a voice and a point of view. Your job is to turn that into a content engine that
makes it impossible for the right buyer to scroll past us.
• Build and own Muoro's LinkedIn presence — systematic, high-quality, and relentlessly relevant to
CDOs, CFOs, CTOs, CPOs, and PE Operating Partners
• Systematise the founder's voice into a consistent weekly content cadence — 3 to 5 posts that hit pain
points, challenge assumptions, and drive conversations, not just impressions
• Own whitepapers and long-form research end to end — from topic selection and outline through to
writing, design brief, and multi-channel distribution
• Turn muoro.io into a converting asset — every prospect who researches us should immediately
understand what we do, who we do it for, and why we are different from every other data services firm
they have talked to
• Build Muoro's category narrative across the four core themes: the context problem, unstructured data,
production vs pilot AI, and the modern data stack advantage
2 — Outbound & Pipeline Creation
Content builds awareness. Outbound creates pipeline. You need to be equally good at both.
• Design and execute precision outbound campaigns across LinkedIn and email — not spray-and-pray,
but sequenced, personalised, and targeted at the right person in the right account at the right moment
• Build trigger-based outreach systems — when a target account raises PE funding, appoints a new
CDO, or announces a data modernisation initiative, we need to be in their inbox within 48 hours
• Run account-based campaigns for Muoro's top 25 ICP accounts in mid-market FinServ and PE-
backed CPG — research-led, personalised, and built to open doors that cold templates never will
• Track everything with rigour: open rates, reply rates, meeting conversions, and pipeline generated per
channel. Report weekly, improve continuously
3 — Partnerships & Distribution
Muoro's Databricks partnership is an underutilised distribution channel. You will change that.
• Own Databricks co-marketing — joint content, co-branded campaigns, marketplace presence, and
pipeline sharing with AE and SA contacts in the Databricks FinServ and CPG teams
• Build presence at high-signal industry events — Databricks community events, FinServ data forums,
PE operating partner networks, and CDO roundtables
• Create Muoro-led events in Delhi and Bangalore — intimate, high-quality roundtables for CDOs and
data leaders in financial services and CPG that generate pipeline and position Muoro as a convener,
not just a vendor
• Design and execute a GCC-specific programme — AI and data events targeting Global Capability
Centres in Bangalore and Hyderabad who are making decisions about data infrastructure for their
parent companies
• Build a dedicated PE-backed portco outreach programme — PE Operating Partners who are
managing 5 to 15 portfolio companies with data fragmentation problems are among Muoro's highest-
value potential relationships
4 — Category Building
Muoro is not just selling a service. It is staking out a position in a market that is still being defined. You will
own that positioning.
• The Context Problem — the narrative that fragmented data is the reason AI fails, not model quality.
This is Muoro's market education play and it resonates with every FinServ and CPG buyer who has
watched an AI pilot die in production
• Unstructured Data — the story that 70% of business information lives outside any structured system,
and what Muoro does about it. Nobody in the mid-market is telling this story yet
• Production AI vs Pilot AI — the argument that most AI deployments never scale because the
foundation was never built. Muoro builds the foundation first
• Modern Data Stack Advantage — why Databricks changes what is possible for mid-market companies
and why the firms that build on it now will be impossible to catch in 18 months
• PE-backed Portco Narrative — why data fragmentation is one of the largest silent risks in PE roll-up
strategies and how Muoro compresses integration timelines from 18 months to 10 weeks
Who You Are
Non-negotiable
• 4–8 years in B2B technology marketing — data, AI, SaaS, or consulting services. You have worked in
the space, not just adjacent to it
• Exceptional writer — not marketing copywriter, but someone who can write a 1,200-word piece on why
unstructured data is the missing layer in enterprise intelligence and have a CDO share it with their
leadership team. That is the bar.
• You speak the language of the buyer — CDOs, CFOs, CTOs, CPOs, and PE Operating Partners. You
know what they are afraid of, what they are measured on, and how they make decisions. Your content
hits those pain points precisely
• You use AI as a multiplier — you are not anti-AI tools, you are not dependent on them either. You use
them to move faster and produce better work, and you know when to use them and when not to
• You have built and run outbound campaigns before — you know what a sequenced campaign looks
like, how to write a cold LinkedIn message that gets a reply, and how to track what is working
What sets the right person apart
• You have marketed Databricks, cloud data platforms, or AI/ML engineering services — you already
understand the ecosystem Muoro lives in
• You have experience with FinServ or CPG buyers — you know what CECL means, what a PE
operating partner does, what a Category Manager is worried about
• You have built a B2B content programme that generated real pipeline — not just impressions, but
meetings with qualified buyers
• You have run or contributed to ABM programmes targeting named accounts
• You are a LinkedIn native — you have studied what performs in B2B tech, you have a point of view on
why most company content fails, and you know how to build an audience that actually converts
• You have organised or contributed to B2B events — roundtables, community dinners, industry forums
— and you understand how to make them generate pipeline rather than just goodwill
The Builder Mindset We Are Hiring For
There is no marketing team to join. There is no existing content calendar, no agency, no demand-gen
engine. There is a sharp positioning, a strong proof point in production, a founder who is building in public,
and a market that is actively looking for what Muoro does. The right person sees a blank canvas and
immediately starts painting. The wrong person asks where the templates are.
Muoro is being built right now. The decisions made in the next 12 months will define what this company
becomes. Every hire at this stage has an outsized impact — not just on their function, but on the culture,
the trajectory, and the outcome.
We want someone who has looked at the market, understood the opportunity, and decided they want to
be part of building something that did not exist before. Not someone between jobs. Not someone
optimising their LinkedIn title. Someone who is choosing Muoro because they have thought it through and
they want in.
If the idea of owning the marketing function at a scaling data and AI firm — with a direct line to the
founders, real proof points to work with, and the ability to build the playbook from scratch — does not make
you want to apply immediately, this is not the right role for you. If it does, we want to hear from you today.
What You Get
• Ownership of the marketing function — strategy, content, campaigns, events, and eventually the team. You build it, you run it, you get credit for it
• Direct access to the founders with no layers and no approval queues — ideas get actioned in hours,
not quarters
• A genuinely differentiated brand to build on — real proof points, a named vertical focus, a fresh
positioning, and a CEO who is already building an audience
• The chance to grow into Head of Marketing and build your own team as Muoro scales to 100Cr and₹
beyond
• Muoro is featured in ET, Forbes, and CNBC. You will be building on a platform that already has credibility — and making it much louder
Click on Apply to know more.