Website:
controvia.ai
Job details:
About Controvia AI
Controvia AI is an early-stage enterprise software startup helping large organizations automatically audit 100% of employee expense claims using AI.
Our platform identifies fraud, policy violations and financial leakages while dramatically reducing the effort involved in manual audits.
We have successfully deployed our solution with our first enterprise customer and have several large enterprises currently evaluating the platform. We’re now looking for our first dedicated marketing hire to help build our growth engine.
Our customers are typically large enterprises across manufacturing, retail, financial services and other field-force-intensive industries. We primarily work with CFOs, Financial Controllers and Internal Audit teams.
The Role
This is not a traditional social media role.
You’ll work directly with the founder to execute Controvia AI’s marketing strategy across content, digital marketing and lead generation.
One week you might be writing a case study, the next launching a LinkedIn campaign, improving our website, publishing blogs, creating sales collateral or analyzing campaign performance.
We’re looking for someone who enjoys wearing multiple hats and wants to grow with an ambitious AI startup.
Responsibilities
Content & Brand
· Create content for LinkedIn, X (Twitter), blogs and our website.
· Develop case studies, customer success stories and thought leadership content.
· Create presentations, brochures and sales collateral.
· Work with the founder to turn ideas into high-quality marketing assets.
Digital Marketing
· Execute LinkedIn Ads, Google Ads and Meta campaigns.
· Improve website landing pages and conversion rates.
· Assist with SEO and website content optimization.
· Monitor campaign performance and recommend improvements.
Growth & Lead Generation
· Support webinar and event marketing.
· Help generate inbound enterprise leads through content and digital campaigns.
· Research new marketing channels and growth opportunities.
· Work closely with the business development team to support enterprise sales.
Analytics
· Track campaign performance, website traffic and lead generation.
· Prepare simple monthly marketing reports.
· Continuously test, learn and improve our marketing activities.
What We’re Looking For
Essential
· 2–4 years’ experience in B2B marketing, SaaS marketing or digital marketing.
· Experience creating content across multiple channels.
· Basic experience with Google Ads and/or LinkedIn Ads.
· Excellent written English.
· Comfortable using AI tools such as ChatGPT or Claude to improve productivity.
· Self-motivated and comfortable working independently.
Highly Desirable
· Experience working in a startup or boutique marketing agency.
· Experience marketing B2B software or enterprise technology.
· Familiarity with SEO, Google Analytics and website optimization.
· Basic design skills using Canva or Figma.
Success in This Role
Within your first 6–12 months, you will:
· Build a consistent content engine across our digital channels.
· Launch and optimize paid marketing campaigns.
· Improve our website and marketing assets.
· Help increase qualified inbound enquiries.
· Play a key role in establishing Controvia AI’s presence in the enterprise AI market.
Why Join Us?
This is an opportunity to join an ambitious AI startup at a pivotal stage of growth.
You’ll work directly with the founder, gain exposure across every aspect of B2B marketing, and play a central role in building the company’s growth engine from the ground up.
As the business grows, there will be opportunities to take on greater responsibility and help build the wider marketing function.
Click on Apply to know more.