win
Website:
winupskill.com
Job details:
Role Overview
We are looking for a Growth Marketing Executive to drive lead generation and campaign execution for our B2C training business. The role involves planning and executing marketing campaigns across digital channels to generate high-quality leads for professional certification programs.
Key Responsibilities
Campaign Execution
ü Plan, manage and consistently execute lead generation campaigns across channels (LinkedIn, email, WhatsApp, etc.)
ü Coordinate with internal teams for webinars, workshops, and promotional campaigns
Lead Generation & Funnel Support
ü Track campaign performance and optimize for lead quality and conversions
ü Create landing pages, forms, and registration flows
Email & Database Marketing
ü Execute email campaigns (drip campaigns, promotions, newsletters)
ü Maintain and segment the lead database
ü Improve open rates, CTR, and conversions
Content & Communication Support
ü Coordinate with design/content teams for:
· LinkedIn posts
· campaign creatives
· email content
ü Ensure messaging aligns with target audience
Performance Tracking
ü Track key metrics:
leads generated
cost per lead
conversion rates
ü Create performance reports
ü Suggest improvements based on campaign data
Key Skills Required
ü Understanding of digital marketing channels
ü Experience in lead generation campaigns
ü Familiarity with:
ü LinkedIn marketing
ü email marketing tools
ü CRM tools
ü Strong execution ability and ownership mindset
ü Analytical thinking
Added Advantage
ü Experience in EdTech
ü Exposure to B2C lead generation
Click on Apply to know more.