Waya Financial Technologies
Website:
thewaya.com
Job details:
Role Description
We are seeking an experienced Growth Marketing to lead our product-driven acquisition and revenue growth efforts. This role involves developing and implementing digital marketing strategies, optimizing online channels for customer acquisition, and analyzing performance metrics. Collaboration with cross-functional teams is essential for driving growth and enhancing user engagement. Strong analytical skills and a background in digital marketing are required
Qualifications
- Own and scale paid acquisition across platforms like Google Ads and Meta Ads, optimizing campaigns to achieve aggressive growth and ROI targets.
- Drive end-to-end lead generation initiatives across digital channels, focusing on high-quality user acquisition.
- Track, analyze, and optimize key performance metrics (CAC, LTV, CTR, conversion rates) to ensure cost-efficient and scalable growth.
- Design and execute A/B tests across creatives, audiences, and landing pages to continuously improve performance.
- Identify growth opportunities through deep data analysis, user behavior insights, and funnel optimization.
- Build and execute innovative growth strategies to drive acquisition, engagement, and retention.
- Collaborate with product, design, and tech teams to optimize landing pages and enhance overall user experience.
- Analyze the complete user journey across multiple touchpoints to improve conversion and retention rates.
- Monitor industry trends, platform updates, and emerging technologies to stay ahead of the curve.
- Develop structured reporting frameworks and dashboards to measure campaign effectiveness and ROI.
- Conduct daily, weekly, and monthly performance reviews to identify trends, insights, and scaling opportunities.
- Focus on full-funnel growth: acquisition, activation, conversion, revenue generation, and retention.
What we want from you:
• 4 years of experience in Growth marketing, with a strong focus on Google and Meta Ads
• Proven ability to generate leads and drive conversions through paid channels
• Expertise in ad campaign optimization and budget management
• Strong analytical skills to interpret data and make informed decisions
• Excellent communication and collaboration skills
• Experience in the financial industry is a plus
• Bachelor's degree in Marketing, Business, or related field
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