zigme - make dreams work
Website:
zigme.in
Job details:
ZigMe
Growth Marketer
Location : Mumbai
Salary : ₹5,00,000 - ₹7,00,000/year
Experience :1+ years
Job Description
ZigMe Careers is focused on helping students become job-ready through assessments, mock interviews, language skills, and employability programs. We work with colleges, universities, and organizations to bridge the gap between education and employment.
We are looking for a Performance & Creative Marketing Specialist who can take ownership of ZigMe’s digital growth. This is a hands-on role for someone who can both run marketing campaigns and create engaging marketing content.
Role Overview
This role is ideal for someone who enjoys wearing multiple hats — planning campaigns, running ads, creating content, and tracking performance. You will be responsible for driving awareness, leads, and engagement for ZigMe’s programs among students, colleges, and institutions.
Key Responsibilities
🔹 Performance Marketing
Plan and run paid marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads)
Optimize campaigns to generate leads from students and institutions
Track campaign performance and improve ROI
🔹 Creative Marketing
Create engaging social media content and campaigns
Develop marketing ideas to promote ZigMe programs
Work on copywriting, creatives, and campaign messaging
🔹 Social Media & Content
Manage ZigMe’s LinkedIn, Instagram, and other digital channels
Create posts, reels, and content related to careers, employability, and student success
Promote ZigMe programs and success stories
🔹 Growth & Lead Generation
Develop strategies to increase student and college engagement
Create landing pages and marketing funnels
Identify new channels for growth and partnerships
🔹 Analytics & Reporting
Track performance using Google Analytics and ad platform dashboards
Monitor metrics such as leads, conversions, and engagement
Provide insights to improve marketing campaigns
Key Skills
Performance Marketing (Google Ads / Meta Ads / LinkedIn Ads)
Content Creation & Social Media Marketing
Lead Generation & Digital Campaign Management
Marketing Analytics (Google Analytics, campaign tracking)
Copywriting and Creative Campaign Development
Basic design skills (Canva or similar tools)
Ideal Candidate :
2–5 years of experience in digital or growth marketing
Comfortable working in a startup environment
Able to manage both strategy and execution
Creative thinker who can generate new marketing ideas
Strong ownership mindset and ability to work independently
Requirements : Education Bachelors
Required Skills
Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
Copywriting & Creative Campaign Development
Lead Generation & Marketing Funnel Optimization
Marketing Analytics & Performance Tracking (Google Analytics, Ad dashboards)
Click on Apply to know more.