super.money
Website:
super.money
Job details:
About This Job
super.money
Location: Bengaluru, Karnataka, India
Work Mode: On-site
Industry: Financial Services,Food and Beverage Services,Consumer Services
Job Description
Associate Manager – CRM Strategy
Lifecycle & CRM Strategy | Personal Loans + Commerce
About Super.money
super.money is reshaping India's $500bn+ fintech landscape. We started in stealth with an ambitious digital-lending play and are now scaling fast, with our sights set on becoming the country's largest lending platform within the next 24 months. We are now extending that same growth engine into commerce — building an EMI-led shopping experience powered by Flipkart's product catalogue on the super.money app.
We are looking for world-class talent to help accelerate this journey and be part of a core growth team that is just getting started — now building across both Personal Loans and Commerce.
Interesting problems you'll help solve
Build CRM and lifecycle strategy that turns first-time borrowers and shoppers into repeat, engaged, high-value customers across Personal Loans and Commerce.
Move CRM from campaign execution to a genuine business lever — connecting segmentation, offers, and journeys to activation, conversion, and retention outcomes.
- Two businesses, one lifecycle view
Design a unified, personalized engagement strategy that works across both lending and commerce.
About The Role
We are looking for a strategic, hands-on Associate Manager to own lifecycle and CRM strategy across Personal Loans and Commerce. This is a strategy-led role — not a pure campaign-operations role. We already have strong campaign ops and merchandising muscle on the team; what we need here is someone who can define the CRM strategy, own the business outcomes, and be hands-on enough in MoEngage to build and validate journeys themselves. You will connect customer data, segmentation, and lifecycle thinking to measurable growth, and set the direction that campaign ops executes at scale.
Key Responsibilities
Own CRM and lifecycle strategy across PL and commerce — mapping the full customer journey and defining the right intervention at each stage (onboarding, activation, conversion, retention, reactivation, cross-sell).Tie every CRM initiative to a clear business outcome and prioritize based on impact.
- Segmentation & Personalization
Build data-driven segmentation and personalization strategies using behavioural, lifecycle, and business data.Define audience, offer, and channel strategy across SMS, WhatsApp, Google RCS, email, and push.
- Hands-on Execution in MoEngage
Be hands-on in MoEngage — designing, building, and validating journeys, flows, and experiments yourself, and setting the standards that campaign ops executes against.Own the CRM experimentation roadmap (A/B tests across segments, messaging, timing, and offers).Use AI tools to quickly produce campaign creative assets — copy, creatives, and short-form video — so lifecycle experiments can move at speed without a full design cycle for every send.
- Cross-Functional Collaboration
Partner with product, analytics, business, and PLG teams to align CRM with overall goals and ensure in-app and outbound engagement reinforce each other.Work with analytics to measure effectiveness and continuously refine.
Define and track the metrics that matter (engagement, conversion, retention, LTV) and turn results into strategy.Report performance and recommendations to stakeholders, and scale what works.
What you'll need
Must-haves
2–4 years (5 max) of CRM / lifecycle experience.Hands-on knowledge of MoEngage or another CRM / lifecycle platform — this is a critical, non-negotiable requirement; you should be able to build and run journeys independently.Relevant Personal Loan or shopping / commerce experience — a strong requirement.Strong business acumen and strategic thinking — able to connect CRM to business outcomes, not just execute campaigns.Strong analytical capability and comfort working with customer data and segmentation.A sense of design and creativity, plus the ability and appetite to learn and use AI tools to produce campaign creative assets — copy, creatives, and short videos — for lifecycle initiatives.Deep consumer orientation, strong stakeholder management, and communication skills.
Note: This is not a pure campaign-operations role — we are looking for strategy and business acumen, backed by strong hands-on platform capability.
Good to have
Tier-1 school — good to have, not compulsory.Experience owning CRM across more than one business line or product.Familiarity with merctech tools (Moengage, hubsport, webengage) is a must
Why work with us?
Join early to help shape the growth vision and roadmap for two fast-growing businesses — lending and commerce — with the autonomy to build playbooks from the ground up and the scale to see your work reach millions of users.
Click on Apply to know more.