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Growth Marketer

Location

Chennai, Tamil Nadu, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Animaker Inc.

Website: animaker.com
Job details:

About Animaker

Animaker is a DIY online video creation platform that enables individuals and businesses to create animated and live-action videos easily without prior design expertise.

It serves a wide range of customers including SMBs, enterprises, marketers, educators, content creators, and Fortune 500 companies across global markets.

Animaker has over 30+ million users worldwide, making it one of the largest video creation platforms in its category.



Responsibilities:


Demand Generation

  • Build and scale inbound + outbound channels from scratch
  • Drive qualified demo bookings through LinkedIn, cold email, paid ads, partnerships, webinars, and content


Positioning & Messaging

  • Define ICP and craft sharp, high-converting messaging
  • Own landing pages, email sequences, pitch decks, and onboarding narratives
  • Continuously test messaging across segments and double down on what resonates


Growth Experiments

  • Run weekly experiments across acquisition, activation, and conversion
  • Track performance, optimize fast, and eliminate what doesn’t work
  • Build a repeatable growth playbook for scale


Revenue Alignment

  • Work directly with founders and sales to close the feedback loop
  • Improve campaigns using real buyer insights, objections, and win data
  • Align marketing efforts tightly with pipeline and revenue goals


Requirements:

  • 3–7 years of experience in B2B SaaS growth, demand generation, or revenue marketing
  • Experience taking a product from 0 → 1 or early traction to scale
  • Strong understanding of ICP definition, sales funnels, and buyer psychology
  • Hands-on with experimentation across acquisition, activation, and conversion
  • Ability to write high-converting copy (landing pages, emails, LinkedIn content)
  • Comfortable working in fast-paced, early-stage startup environments
  • Bonus: Experience in AI or product-led growth companies

Click on Apply to know more.

Skills

demand generation
SaaS