Rooter.gg
Website:
rooter.gg
Job details:
Role Overview:
We are looking for a Growth Manager โ Giftcards (B2C) to drive digital revenue growth for Rooter Shop, with a strong focus on gift cards and gaming-related digital products.
The ideal candidate brings hands-on experience in B2C marketing, particularly in scaling gift card sales or digital commerce businesses. Should have a proven ability to drive sales through data-driven online campaigns, customer lifecycle marketing, and channel optimization. You will own the end-to-end growth including planning, executing gaming-led promotions, improving funnel performance, ensuring product visibility, availability and building high-impact influencer and creator partnerships that drive measurable business outcomes.
This is a highly execution-focused role suited for someone with strong analytical thinking, ownership mindset, and a deep understanding of the gaming ecosystem and digital consumer behaviour.
Key Responsibilities:
1. Sales & Transaction Growth (Core Ownership)
- Own GMV and transaction targets for Rooter Shop (B2C)
- Plan and execute weekly growth initiatives to drive volume through offers, bundles, placements, and campaigns
- Continuously optimize pricing, promotions, and product visibility to improve conversion and scale sales
2. Influencer & Creator Partnerships
- Build and manage creator and influencer partnerships with a focus on driving measurable sales
- Execute creator-led commerce initiatives including live streams with CTAs, creator bundles, and drop campaigns
- Track performance, manage payouts, and report ROI at a creator level
3. Channel Performance Tracking & Optimization
- Track daily and weekly performance across paid, influencer, organic, community, and referral channels
- Analyze performance data to identify trends, gaps, and growth opportunities
- Drive quick optimizations across creatives, offers, landing pages, SKU focus, and targeting
4. Campaigns, Events & Promotions (Gaming Calendar)
- Plan and execute promotions aligned with game launches, esports tournaments, festivals, and weekends
- Design promotional mechanics such as limited-time deals, bundles, cashback/discounts, flash sales, and creator codes
- Coordinate campaign execution across store placements, creatives, banners, and communication channels (push, WhatsApp, community)
5. Supply & Assortment Management (B2C Digital Products)
- Ensure strong supply health across SKUs, including availability, pricing competitiveness, and uptime
- Work closely with partners to manage replenishment of digital products (top-ups, gift cards, in-game currency)
- Identify demand gaps and expand the catalog using data insights, seasonality, and community demand
6. Execution & Operations (Day-to-Day)
- Maintain store hygiene, including accurate pricing, offer setup, banners, and product visibility
- Coordinate with internal teams (creative, community, support, finance, partner ops) for fast execution
- Handle escalations impacting sales such as payment issues, partner downtime, pricing mismatches, and failed orders
Success Metrics:
- GMV and transaction growth (weekly and monthly)
- Channel contribution and efficiency (ROAS / CAC, where applicable)
- Conversion rate and payment success rate
- Repeat purchase rate and retention cohorts
- Supply KPIs: SKU availability %, partner uptime, order failure rate, refund rate
- Influencer KPIs: sales per creator, code usage, CAC vs baseline
Requirements:
- Minimum 3 years of experience in e-commerce growth, commerce operations, performance marketing, partnerships, or category/sales operations
- Experience with digital goods (gift cards, top-ups, in-game currency)
- Strong analytical skills with the ability to interpret dashboards and drive data-backed decisions
- Hands-on execution mindset with experience running campaigns end-to-end
- Comfort working with multiple stakeholders and external partners/vendors
- Strong interest in the gaming ecosystem, including games, esports, creators, and gamer purchasing behaviour
Nice to have:
- Exposure to creator-led growth, community-driven commerce, or gaming brands
- Vendor or partner management experience
Qualifications:
Bachelorโs degree in Business, Marketing, Economics or a related field
Employee Benefits:
Hybrid Work Model: Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds.
About Rooter:
๐ฅ๐ผ๐ผ๐๐ฒ๐ฟ ๐ถ๐ ๐๐ฎ๐บ๐ฒ ๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ๐ถ๐ป๐ด ++ : Rooter has transformed from being a Live Streaming Platform hosting Indiaโs largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called โRooter Shopโ for digital gaming currencies. Rooter Shop is the result of our belief in the propensity of Indian gamers to spend online on games, accessories and other digital assets.
Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that weโre here for the long haul, building an enduring Gaming brand out of India.
Website: https://web.rooter.gg/
LinkedIn: https://www.linkedin.com/company/hello-rooter/
Click on Apply to know more.