Weekday (YC W21)
Website:
weekday.works
Job details:
This role is for one of the Weekday's clients
Min Experience: 2 years
Location: Delhi
JobType: full-time
We are seeking a data-driven Growth Specialist to expand our D2C business through both owned and paid digital channels. This position combines elements of performance marketing, CRO, and retention, with a strong focus on increasing revenue, enhancing conversion rates, and achieving sustainable growth.
Requirements
Key Responsibilities -
- Take full ownership of growth initiatives for the D2C website, covering acquisition, conversion, and retention
- Plan, implement, and optimize performance marketing campaigns across platforms such as Meta, Google, marketplaces, and emerging channels
- Enhance conversion rates by conducting A/B testing, analyzing funnels, and running on-site experiments
- Monitor and optimize crucial metrics including CAC, LTV, ROAS, conversion rates, and repeat purchase behavior
- Collaborate closely with product, technology, design, and content teams to launch and scale growth initiatives
- Manage optimization of landing pages, special offers, bundles, and pricing experiments to boost performance
- Grow retention channels such as email, SMS, WhatsApp, loyalty programs, and subscription services
- Discover, test, and scale new growth channels, tools, and partnership opportunities
- Prepare and present weekly and monthly growth performance dashboards for leadership review
Required Skills & Experience -
- 2 to 5 years of experience in growth, performance marketing, or e-commerce, preferably within D2C
- Strong expertise in paid media, data analytics, and e-commerce conversion funnels
- Practical experience using tools like Google Analytics, Meta Ads Manager, Google Ads, Shopify, and similar platforms
- Highly analytical mindset with a strong preference for experimentation and hands-on execution
- Ability to work effectively across teams in a dynamic, fast-paced startup environment
Skills
Performance Marketing
Growth Marketing
Meta Ads
Google Ads
Google Analytics
Click on Apply to know more.