QR TIGER - QR Code Generator
Website:
qrcode-tiger.com
Job details:
Your Mission
As the Growth Manager, your mission is to drive measurable business growth by turning SEO opportunities, product features, market gaps, customer pain points, and conversion insights into clear growth initiatives that increase qualified traffic, signups, activations, conversions, and revenue.
You will be responsible for leading growth execution across SEO, product-led marketing, landing pages, conversion optimization, content strategy, AI search visibility, partnerships, and growth experiments. This role requires someone who is both strategic and highly execution-driven, with strong expertise in digital growth, user journeys, search intent, conversion funnels, analytics, and the evolving landscape of AI-driven search.
You will work closely with SEO, content, design, development, product, sales, and customer-facing teams to build and improve growth systems that are practical, measurable, and scalable. Your ability to move quickly, prioritize high-impact opportunities, and turn ideas into results will play an important role in supporting long-term business growth.
What You’ll Do
1. Growth Strategy & Execution
- Build and execute growth strategies across SEO, AI search, content, landing pages, free tools, product-led marketing, email, partnerships, and conversion funnels.
- Turn business goals into clear growth roadmaps with weekly, monthly, and quarterly priorities.
- Identify the strongest opportunities to increase qualified traffic, signups, activations, conversions, and revenue.
- Prioritize growth projects based on impact, effort, speed, and business value.
- Create structured systems for tracking campaigns, experiments, deadlines, performance, and learnings.
- Work closely with cross-functional teams to keep growth priorities aligned and execution moving forward.
2. Product-Led Growth & Landing Pages
- Create and launch product-led growth pages such as free tools, generators, templates, calculators, comparison pages, industry pages, and feature landing pages.
- Build landing pages that solve specific search intent and move users toward signup, trial, activation, or purchase.
- Identify high-intent use cases where users want to take action immediately, not just consume information.
- Improve user journeys from first visit to signup, trial, activation, and paid conversion.
- Review landing page structure, messaging, CTAs, trust signals, pricing sections, FAQs, and conversion paths.
- Work with designers and developers to launch pages and tools that are clear, persuasive, technically sound, and conversion-focused.
- Ensure every important landing page has a clear business goal and measurable outcome.
3. SEO, Organic Growth & AI Search Visibility
- Work with the SEO team to identify keyword opportunities that can drive qualified business growth.
- Help prioritize SEO pages based on commercial value, search intent, conversion potential, and ranking difficulty.
- Support the creation and improvement of high-intent SEO pages such as tool pages, industry pages, comparison pages, template pages, and how-to guides.
- Analyze competitors to understand what pages, keywords, offers, and content formats are driving their growth.
- Improve existing pages for stronger rankings, CTR, conversion, internal linking, and topical authority.
- Build strategies that improve visibility across AI search engines and answer platforms.
- Identify which pages and content formats are most likely to be cited by Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing Copilot, and other AI platforms.
- Work with SEO and content teams to improve brand authority, entity clarity, trust signals, and citation potential.
- Track how the brand appears across AI search results and competitor comparisons, and recommend ways to improve visibility.
4. Conversion Optimization & Growth Experiments
- Build and manage a pipeline of growth experiments across landing pages, free tools, pricing angles, content formats, email flows, onboarding paths, and acquisition channels.
- Define the hypothesis, expected impact, required effort, success metric, owner, deadline, and next action for each experiment.
- Run structured tests on headlines, CTAs, page layouts, forms, tool flows, signup funnels, and conversion journeys.
- Analyze experiment results and decide whether to scale, refine, or stop each initiative.
- Use real data such as conversion rate, scroll depth, bounce rate, CTA clicks, signups, activation, and revenue to improve performance.
- Document learnings clearly so the company can improve faster over time.
- Move quickly while maintaining quality, user trust, and brand consistency.
5. Content & Campaign Development
- Work with content teams to create growth-focused content calendars and campaigns.
- Identify topics that support SEO performance, AI visibility, product adoption, and conversion.
- Help create briefs for high-impact content such as guides, comparison pages, tool pages, industry pages, templates, and case studies.
- Ensure content is not only informative, but also connected to product use cases, user intent, and business goals.
- Turn product features, customer pain points, and use cases into campaigns that generate awareness, traffic, leads, and signups.
- Repurpose strong content into emails, sales materials, landing pages, social content, and outreach assets where relevant.
6. Analytics, Reporting & Growth Decisions
- Track key growth metrics across acquisition, activation, conversion, retention, and revenue.
- Build dashboards and reports that clearly show what is working, what is not, and what should happen next.
- Analyze traffic, rankings, signups, conversion rates, activation rates, customer acquisition cost, revenue impact, and campaign ROI.
- Use data to identify bottlenecks and prioritize the highest-impact opportunities for improvement.
- Report growth progress clearly to leadership and relevant teams.
- Turn complex data into practical decisions, action points, and next steps.
7. Cross-Functional Collaboration & Execution
- Work closely with SEO specialists to execute keyword and organic growth opportunities.
- Work with content teams to create pages and assets that support both traffic and conversions.
- Work with developers to build free tools, landing pages, tracking systems, and product-led growth features.
- Work with designers to improve page clarity, trust, user experience, and conversion flow.
- Work with sales, customer support, and product teams to understand objections, use cases, buying triggers, onboarding gaps, and retention opportunities.
- Keep teams aligned around clear growth priorities and practical execution plans.
8. Compliance, Messaging & Trust Positioning
- Ensure growth messaging is accurate, trustworthy, and aligned with platform rules and industry expectations.
- Avoid exaggerated claims, misleading wording, risky promises, or tactics that could damage long-term trust.
- Review landing page copy, product claims, and campaign messaging for clarity, credibility, and safety.
- Build growth campaigns around authentic value, real customer use cases, and sustainable positioning.
- Ensure acquisition strategies support long-term brand authority, not just short-term traffic gains.
What You’ll Bring
- 7+ years of experience in growth marketing, digital marketing, SEO, product marketing, or performance marketing.
- Proven experience launching and improving landing pages, campaigns, growth experiments, and conversion funnels.
- Strong understanding of SEO, search intent, keyword strategy, content performance, and organic growth.
- Experience with SaaS, B2B, local business software, e-commerce, or digital products is preferred.
- Experience working with cross-functional teams including SEO, content, design, development, product, sales, and customer-facing teams.
- Experience using analytics tools to measure campaign performance and make decisions.
- Strong understanding of AI search, GEO, AEO, answer engines, and how search behavior is changing.
- Experience managing multiple growth projects at the same time.
- Experience turning strategy into clear execution plans.
- Strong growth marketing, SEO, content, and conversion optimization knowledge.
- Strong analytical, organizational, prioritization, and project management skills.
- Ability to write or review landing page messaging and understand user journeys and funnels.
- Ability to work with data and turn it into practical action.
- Strong communication skills and the ability to move fast while maintaining quality.
Preferred (Nice to Have):
- Experience with SaaS growth.
- Experience with product-led SEO.
- Experience launching free tools, generators, templates, or interactive landing pages.
- Experience with AI visibility tracking and AI citation strategies.
- Experience with Google Search Console, Google Analytics, Ahrefs, Semrush, Looker Studio, Hotjar, Microsoft Clarity, or similar tools.
- Experience with A/B testing and conversion rate optimization.
- Experience with email marketing and lifecycle campaigns.
- Experience with paid ads, partnerships, affiliate marketing, or digital PR.
- Basic understanding of technical SEO, structured data, page speed, and website architecture.
What You’ll Get:
- Competitive salary and opportunities for professional growth.
- A collaborative work environment where your input shapes the future of a growing company.
- Individualized employee experience with regular feedback meetings.
- A supportive team culture with short decision-making processes.
- Join an international team passionate about their work.
Who We Are
QR TIGER is the most advanced yet most affordable online QR code generator for businesses of all sizes. Our software enhances products and services with a digital dimension, offering a customizable and user-friendly platform. We serve thousands of businesses worldwide, including Hilton, Lululemon, Universal, and TikTok, helping them launch successful QR-powered campaigns and processes.
Interested in joining our team?
Send your CV to kate.pmqrtiger@gmail.com with the subject line: Job Application_Growth Manager
Want to Learn More?
- How We Work: https://youtu.be/hOwZoeg_HDw
- QR Tiger : https://www.qrcode-tiger.com/
Click on Apply to know more.